The Dove Campaign For Real Beauty

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

The objective of this campaign was to get their customers to buy Dove over another brand but the claim was to prove that all women are uniquely beautiful in their own ways. So in other words, show the attractiveness but at the same time they showed how companies deceive their customers. The Dove Evolution Commercial starts off by showing an average looking woman with no makeup on and natural hair. Throughout the commercial, they fast forward, more and more people come and start doing the woman’s hair and makeup. After this appearance, they begin taking pictures and select one that meets their standard. But they’re not done yet, they take that picture and photo shop it. They change the size of her neck, face, and make her skin look smoother than ever. This shows how companies can use any image and change it into something totally different from the natural self. The product who is a gorgeous model appears nothing like the average woman they showed in the beginning of this commercial. This is called the compare and contrast method, a strategy Dove used the most to show the differences and similarities of something. They first show a natural woman and then after editing, they showed a completely fake person because it looks nothing like the original. Companies who do this deceive society just to gain their revenue but the sad thing is they don’t care

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

For women, advertising exemplifies the ideal female body. According to Kilbourne, young girls are taught from a very early age that they need to spend lots of time and money to achieve this “physical perfection.” But realistically this cannot be achieved. The ideal woman’s body is Caucasian, very skinny, big breasts, no flaws, and pretty much no pores. This cannot be achieved because it is physically impossible to look like this; the illusion comes from the secret world of Photoshop. No woman is beautiful enough so they leave it to technology to create perfection. The supermodel Cindy Crawford said, “I wish I looked like Cindy Crawford!” She knew the realities of Photoshop and body image, and more women and girls need to become aware of this as well.

Beauty lies in the eyes of the beholder. At least, that’s what is taught to believe at an early age. Elline Lipkin, however, holds fast to the understanding that as true as that saying may be, there are outside forces that are intent on readjusting our vision to “true beauty”: the kind that can be bought off the shelves. In her article, “Girls’ Bodies, Girls’ Selves: Body Image, Identity, and Sexuality”, Lipkin employs several different external resources to help demonstrate her belief that young girls’ (“Before they even abandon their teddy bears…“ (Para 2)) definition of their own appearance is polluted and distorted by the vastly massive world that is the American media. Besides pulling from other articles and fact sheets, she also effectively utilizes a clearly logical train of thought, an operative tone, and countless examples of emotional appeal.

The dove beauty campaigns are again a perfect example of this, as they depict a digitally altered photo of a woman being presented on a billboard (Tpiper). Depicting a remarkable transformation of an ordinary woman, this video shows a billboard model being produced through means of excessive makeup and hair styling in conjunction with digital editing after the photo was taken. This woman is not natural. She has pounds of makeup on her face, as well as photoshopped touchups, and yet she is perceived by the public as the standard of beauty. Nobody is able to compare with such a carefully sculpted face, and therefore this establishes unrealistic expectations

In society, women are held to a very high social standard. The pressure to look as perfect as all the models in magazines have driven many girls to an impossible fixation. Not only is it seen as a social norm, but also people do not even realize the degrading images of women in our everyday surroundings. After watching “Killing Us Softly”, this ideal was brought to my attention more that almost every advertisement piece that involves women promotes sexualization, objectification, and reinforces the feminine gender roles in America.

Youthful kids today are so stressed over what they look like and how they dress. Today 42% of young ladies in grades 1-3 need to be more slender, 51% of 9-10 year old young ladies feel better about themselves when they are eating less, 53% of 13 year old young ladies are despondent with their bodies and when they are 17, 78% of them will be. For what reason do you imagine that these young ladies feel along these lines? Promotions of ladies being 'flawless' impact pre-adulthood. When they are 17, these young ladies have seen 250,000 TV ads revealing to them they ought to be an enhancing object, sex question, or a size they can never accomplish. In this promotion it demonstrates how photoshopped this female model is. In the best picture she has

An incredible 96 percent of women ages 19-64 said that they would not describe themselves using the word “beautiful.” The purpose of this essay is to provide a rhetorical criticism of the controversial “Dove Choose Beautiful” commercial. By analyzing this symbolic Dove ad I will hopefully show my audience how a negative body image can change society. First, I will describe to the reader what we see as an audience of the commercial with no deeper meaning. Next, I will analyze symbolic artifacts as in its principles of unity, its principles of design , and its different type of appeals. Finally, I will evaluate the effectiveness of the commercial on society. The reason I selected this topic was to delve deeper into the idea of fighting negative body image as a whole. This allows not only women but men to feel like they are unique and beautiful in their own right. The feeling of not reaching the standards of what society says is adequate is wrong and I believe this commercial tackled the issue well. To understand the meaning of this artifact I must first

The Dictionary defines the word Beauty as “A beautiful person, especially a woman.” Nowhere in that definition does it suggest the woman is a size 0 with big breasts, flawless skin and high cheekbones. This is the message Dove is trying to send by creating “Dove’s Campaign for Real Beauty”, to make women of all shapes, sizes, and color feel beautiful everyday. However, shortly after Dove released their first campaign, media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made, I found through

Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s body when we are actually looking at sections of three or four women’s bodies, which, when spliced together, shows us the best parts of each women’s body as the final product. Women cannot attain these impossible standards of attractiveness. Young girls learn very quickly that they must spend much time, energy, and money on achieving these standards.

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the “Real Beauty” image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color.

Many young women in today’s society struggle with confidence and their body image. This is a huge problem in society and many people have spoken out against the influence of media on women’s body image. However, it continues to be a major problem and more can always be done to raise awareness about societies unrealistic expectations for women’s beauty. Dove’s Choose Beautiful campaign was started to promote the self-esteem of women and encourage them to see their beauty, however there are some criticisms, including the company using this campaign to increase their sales. Dove is selling a product with the expectation that confident, beautiful women will purchase it, however people still have the ability to resist the ad industry.