The Effects Of Pepsi And Pepsi On The United States

     PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and

Coke or Pepsi? Diet or regular? These are questions that many of us hear on a regular basis when making choices about what we want to drink. But if a new law has its way this variety of drink choice could be no more, which is largely because soda and sugary beverages are contributing to the staggering increase in obesity rates in recent years in the United States. Obesity is defined as an abnormal accumulation of body fat that is usually 20% or more over an individual’s ideal body weight for their specific height, age and gender (Free Medical Dictionary 2007). Body weight and obesity risk are a result of genes, metabolism, behavior, environment, culture and socioeconomic status, wherein behavior and environment play two of the largest roles (University of Drexel 2015). People make decisions based on their environment or community which influence their health decisions and due to this it is essential to create environments that make is easier for people to engage in physical activity and eat a healthy diet (University of Drexel 2015). This is a problem that is particularly persistent in low-income populations causing them to suffer higher rates of obesity and the adverse health consequences that follow as a result of these poor diets. This is due in large part to their poor economic state but also their environment because they are surrounded by people that are in similar situations and dealing

Recently, people have become worried about the health issues associated with consuming sugary drinks, especially soda. The rate of people being diagnosed with type-2 diabetes and cardiovascular disease has been going up primarily because of beverages with added sugar (Cited in Crawford, 2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in Crawford, 2016). An article by the Huffington Post (2011) said that an average American drinks about 44.7 gallons of carbonated beverages a year, which adds up to over 350 pounds of soda. Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the most consumed beverage in America (n/a, 2011). The way the government is trying to fix

“Soda Taxes: Gaining Steam or Getting Steamrolled?” is an enticing article by Anna Gorman that focuses on the issue of taxing sugary beverages and the effect it will ultimately have on the health of the general population. She mentions that the tax could reduce the rates of obesity and diabetes in the affected areas. She also points out the counter to this claim, that soda taxes may not have any effect on obesity rates at all and may give the government too much power over the consumer choice. Overall, she seems to advocate that soda is an unhealthy beverage and should be cut down among consumers. Soda however, is not the only unhealthy options out there. There is a plethora of products on the shelves of supermarkets and sold at restaurants.

A single can of soda can have at least ten teaspoons of sugar, that is already the daily maximum recommended intake. Sugar can increase cholesterol levels, heart disease, diabetes and weight gain.Moreover. The obesity is a colossal problem in America. According to the Center for Disease Control and Prevention 35.9% of U.S. adults over the age of twenty are obese (CDC, 2013). The CDC also notes that 69.2% of U.S. adults twenty years of age and over are overweight. The obesity problem does not only affect adults in the U.S. The CDC notes that 18.4% of adolescents between the ages of 12 and 19 are currently obese (CDC, 2013). These numbers show the harshness of the obesity problem in this

The impact sugary sodas have on our bodies is known by everybody. But this didn’t stop people consume large quantities of sugary beverages. This is what the change observed in the consumption of such drinks appears to be curious. In accordance with the report, the average American has cut down on soda consumption by 25 percent in the last 25 years.

Soda companies “dramatically announced that they would aim to cut the number of sugary drinks calories by twenty percent over the next ten years by reducing the portion size and trying to sell more zero-calorie and low calorie options.” By reducing the portion size, Americans could be drinking more cans, and possibly drinking more ounces than they were originally. As for the zero-calorie and low calorie options, the drinks are considered by doctors to be worst than the original because they contain artificial sweeteners that are not ‘natural sugars’, but chemically made sugars that puts an individual at greater risk of being morbidly obese by slowing their metabolisms, and is also known to elevate their blood pressure. Mexico’s soda consumption and obesity rate was once worst than the United States a few years ago, Mexico then established “a significant tax on soda and junk food.. Soda consumption in Mexico fell by a couple of percent points almost immediately.. there was almost as large increase in the sale of bottled water (not taxed).” Mexico had went ahead with its initiative to stop their nation’s problem, as for the United States, soda has become a major part of our diets. I believe that is restricting us from progressing from this aggravated problem.

For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used

In today’s world we are seeing a growing concern for our younger generation that is growing up with the struggles of obesity, many of them are starting to deal with the same health issues that were isolated to adults just a few years ago. In the movie Fed Up the director Stephanie Soechtig wanted to open our eyes to the issue that has gone unnoticed for so long, that fact that the food industry has been hiding the truth about our eating habits. In the movie they spoke about, “how the soda industry fund research study that help to say that soft drinks have nothing to do with obesity” (Soechtig, 2014).

Focus/Thesis: Over the years soda has become a staple in our lives, and is unfortunately extremely toxic to our bodies. Which is why we need to make the effort to limit the amount we drink and make ourselves aware of the risks we expose to our health when choosing to drink soda.

As we all go about our day, we rush to place to place. Around us there are things for sale, people everywhere trying to make money. As we are rushing around, we all tend to get thirsty as we have a thousand things going on. In America we have dozens of choices when it comes to soft drinks, although the two most widely known are Coca-Cola and Pepsi. Many are often stuck between choosing Coke or Pepsi; even though they are slightly different in appearance, taste, and price it makes a world of difference to the customer.

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions. There is couple of reasons why the industry is so profitable such as market share, availability and diversity and brand name and world class marketing.

These two-company’s economic characteristic include their market size and growth rate from the early 2000’s to 2010. Coke and Pepsi have struggled for years in the carbonated and non-alcoholic sector. According to Barbara Murray (2006c) "But as the pop fight has topped out, the industry 's giants have begun relying on new product flavors and looking to noncarbonated beverages for growth.” (Murry, 2006). For instance, Coke boasts in the advertisement as the king of the soft drink; as a consumer of both products, I agree. About 15 years ago, I was selected to participate in a critiquing of Coke and Pepsi products. Additionally, my travel to Africa in 2007 and 2010 provided the same raving review for the Coke Cola products. Apparently, Coke and Pepsi have been rivals for ages locally, regionally, nationally, multinational, and globally, therefore, one expects them to have an on-going rivalry when marketing the high-energy beverages.