The introduction chapter will be explaining the purpose of research. The research background, questions and limitation will be presented.
1.1 Background
Nowadays, millions of people joined Internet in daily life. According to Internet World Stats’ statistics (2012) today more than two billion people linked to the Internet. The Internet mass use promotes the electronic commerce rapid expansion in the 20th century. The electronic commerce has been changed of the traditional way people shop. According to Turban et al (2000) defined the e-commerce is an emerging concept the process of buying, selling, exchanging product, service and information through Internet. The Internet has created a new market for both customers and business firms, the
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Young people and women are the primary target of Internet retailers. In particular, university students are higher percent of online shoppers. University students spends $200 billion online market each year, and average students available discretionary spending total $287 monthly (Gardyn, 2002). University students are the main target groups of online shopping due to they are frequently use computer in order to they have rich online experience and enjoy online activities. According to Xia and Munroe (2004), students incomes are most from their parents without a lot of expendable income and thus the price is easily stimulate students. The consumers are prefers to purchase online due to discount sales. When they shop online they can find more cheaper products or service than in traditional retailer. Such as, the SECRETSALES.com is the most famous discount sales website. Another popular fashionable retailers ASOS.com is much cheaper than high street stores. Consequently, this is another reason for growth of consumers shopping over Internet. The consumer chose purchase online due to conveniently provides consumer more information and choices to compare product and price. Joines et al (2003) claims that the certain characteristics of online shopping are ability to making purchase for consumers conveniently and efficiency compared to the traditional way of shopping, such as the ability to view and purchase
The objectives and scopes of the research are also defined. This chapter also describes the methodology to carry out and accomplish the objectives.
Today e- commerce has become an integral part of everyday life. Accessibility to e-commerce platforms is not a privilege but rather a necessity for most people, particularly in the urban areas. The first E-Commerce site in India was rediff.com. It was one of the most trafficked portals for both Indians and non-residents Indians. It provided a wealth of Indian related business news a reach engine, e-commerce and web solution services. Today the number of internet users in the world is close to 3 billion. Out of this, India has a total of 259.14 Million internet and broadband subscribers. (Source: Internet Usage Statistics - The Internet Big Picture - World Internet Users and Population Stats” available at http://www.internetworldstats.com/stats.htm ) This penetration of internet coupled with the increasing confidence of the internet users to purchase online, has led to an enormous growth in the e-commerce space, with an increasing number of customers registering on e-commerce websites and purchasing products through the use of mobile phones. It is not surprising, therefore, that India is in a prime position for the growth and development of the e- commerce sector. In particular, e-commerce presents one of the greatest opportunities in the retail sector. The mergers and acquisitions are also taking place in e-commerce
Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products
E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practically live on the web. E-commerce growth has provided consumers with many different retail choices making the lives easier for the online community. Although, this makes things easier for consumers who shop online, most of these companies have chosen
In today’s world more than 80% people uses internet in some way. The internet has become a major research network for all the business including the small and large size. They are using the internet to the maximum level in grabing the opportunities in the market and to become competitive and productive. The business owners get connected to the customers and have learnt a lot on connecting electronically. The continuous usage of internet and the customer’s connection takes their business to the next level.
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and
E-commerce a new term in the world economy emerged with the spread of the internal in the early nineties of the twentieth century , but some researchers have pointed to the existence of the seventies of the last century through the exchange of electronic information between industrial companies systems.E-commerce is considered one of modern idioms and taken to enter our daily lives until they became used in many life activities, which are of link information technology revolution and communications. E-commerce expression can divide it into two sections, with the first, a “trade”, which refers to the economic activity is through the trading of goods and services between the governments, institutions and individuals and is governed by a number of rules and regulations could be argued that an internationally.
After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties.
Today, changes in the way commerce is undertaken relies very much on technology. From Internet sites advertising etc., to making agreements via email, technology forms the development of modern business operations. The stage at which technology advances is very challenging on today’s law and introduces much difficulty in the construction of an adequate framework for e-commerce.
Electronic commerce (e-commerce) over the Internet is the fastest growing method for consumers to conduct business. Less than ten years old and it already has radically altered the potential to economic activities and the social environment. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking and the retail industry. E-commerce has also had an effect on the education, health and government (Wyckoff, A., & Colecchia A., 1999). It is predicted that commerce on the Internet could total tens of billions of dollars by the turn of the
Over the last few years the rapid expansion of the internet has lead to many technological, business and social shift. Examples of such shifts are the increased demand for greater internet bandwidth, the movement from physical shops to online shops and the social acceptance and trust in using the internet for financial transactions. As the internet and E-Commerce become more integrated into our lives they continuingly drive changes in how we work and live as mentioned above. The future of E-Commerce promises to bring further changes in our lives as the internet continues to expand and it is these possible future shifts which I will discuss in further detail.
E-commerce is generally viewed as exchange of goods or services through electronic networks or the internet. An estimated number of 2.4 billion users globally exchanges data on this platform with those known to be actively involved being teenagers and people at middle age who are pressed for time to create time for other activities and it is not only tedious but time consuming to go out shopping in physical stores. In a market scale this could be an astounding figure providing enormous market space.
A revolution is taking place. Information Technology has quickly emerged as a significant field all over the world. Computers are extremely versatile and finding their way into every business, industry and research activity today. The uses of computers are diverse and encompass entertainment, education, communication, problem solving, research, decision-making and everything. The whole lot will be merged to IT in the near future. The wired world of business, where technology, human talent, and a new way of doing business make up to day’s growing worldwide economy. The backbone of this electronic commerce is the internet. While it’s rapidly spreading there are also rapid changes in every instance of time as addition of new sophisticated technologies and new standards etc.
Internet technology had become quite popular in recent years. Whether it is for any professional use or any personal use, everyone uses internet technology. Due to this rapid growth of technology business organisations have switched over from traditional method of selling goods to electronic method.