Hard evidence of beer dates back about 5,000 years to the Sumerians of ancient
Mesopotamia. ("Who invented beer?") Beer gave the Sumerians a safe alternative
nutrient rich alternative then having to drink from near by canals or rivers. Beer was
mainly made in the home during medieval time and it was not until about 14th and 15th
centuries that beer began to steer away from being a family oriented activity. In 15th
century England unhopped beer was known as an ale, when they mixed in hops it was
known as a beer. By the 16th century all beers and ales were made with hops. During the
18th century the Daniel Wheeler invented the drum roaster, which created dark roasted
malts, which gave way to porters and stouts. In 1953, New Zealander Morton W. Coutts
developed the technique of continuous fermentation. Coutts patented his process, which
involves beer flowing through sealed tanks, fermenting under pressure, and never coming
into contact with the atmosphere, even when bottled. ("Who invented beer?") His
process is used by Guinness. Today, the brewing industry is a huge global business,
consisting of several multinational companies, and many thousands of smaller producers
ranging from brewpubs to regional breweries.
Today many of the first original beer giants have joined forces to create large
multinational corporations with distribution worldwide. Here the top five beer giants of
the world and how they got to where they are today.
China
Beer, the first beverage appeared as a result of changed lifestyle for the early humans. Before, humans were nomads, who would follow their food (pg. 9). But starting about 12,000 years ago humans had picked up on a new lifestyle (pg. 9). These small bands of about 30 people were now settling down in more permanent areas and had abandoned their old ways of constantly traveling (pg. 9). This drastic turning point in human history seemed to primarily come from one reason, the discovery of beer (pg.11). As beer was basically formed from the gathering of barley and wheat, humans had to form some type of permanent residency, and abandon their old nomadic lifestyle (pg.11).
When beer was first created remains unknown, but it is known that there was no beer before 10,000 BCE and it was common in the Near East by 4,000 BCE.
The first beverage that Standage discusses in his book is Beer. Beer was probably first discovered when someone left oats soaking in water out for a few days, then came
In terms of quality, the company created a premium beer by its selective use of ingredients and less water. Boston Beer has won honors such as being the first American beer sold in Germany due to its use of only barley, yeast, hops, and water as its ingredients. With the increase in health consciousness among beer drinkers and the rise in more distinctive and flavorful brews, the Boston Beer Company has been able
2. The author uses sources that date back to the Stone Age, to gather his information on the use of beer. He outlines how society changed from being hunter-gatherers, and relying on the environment for nutrition, to farmers who were independent of scavenging the environment for nutrition.
Beer started out as gruel, and as the gruel fermented it turned into beer. Now it was not the first form of alcohol, but it was an important kind of alcohol. Beer was made from cereal crops, which were very abundant, and because it was so abundant it could be made whenever it was needed. They then found an even easier way to make beer by using beer-bread. Beer bread is basically everything needed to make beer in a loaf, making it convenient to store the raw beer materials. Beer started as just a social drink but then blossomed into a “hallmark of civilization”, as seen by the Mesopotamians. Grain was the basis of the national diet, it was
Beer: Beer was not invented, it was discovered. Exactly when the first beer was brewed is unknown but there was almost certainly no beer before 10,000 BCE. The rise of beer was closely associated with the domestication of the cereal grains rom which it is made and the adoption of farming. Beer originated in the Fertile Crescent in Egypt and Mesopotamia. To beer drinkers in the Neolithic period, beer’s ability to intoxicate and induce a state of altered consciousness seemed magical. This caused them to believe beer was a gift from the Gods. Since it was a gift from the gods, it was presented as a religious offering in religious ceremonies, agricultural fertility rites, and in
“raising the bar for better beer” Samuel Adams sets superior standards for quality craft beers. They insist that the world should only have the finest ingredients to make the best beer possible. They will travel the world to hand select the hops, barely, and other ingredients that go into each brew. Koch, is known for his annual hops selection trip to Bavaria. The hops farmer always would comment on when he would sniff of the hops is what drives him for success. In order to ensure that drinkers enjoy the freshness of Samuel Adams beer, the way the brewers intended. Koch would create an all-natural way of producing his beer. Everything being fresh, within date of expiration with no preservatives.
Beer is the number one most popular alcoholic beverage in the world, dating back to 2050bc beer was first brewed in a Sumerian city of Iraq, this was called “Alulueer” meaning best beer. In the current times we live in not too many don’t know the main Australian beers such as fosters, victoria bitter and 4X gold, these bring upon the stereotypes of Australians being loud and heavy drinkers. Australians have had beer in trade and for personal use since the moment the settlers turned up in Australia in 1788. Captain cook brought beer on his ship “The Endeavor” as a matter of preserving drinking water. Modern Australian beer is typically lager, lager wasn’t produced in Australia until 1885.
In American culture especially, drinking is seen as a rite of passage or assimilation into adulthood. Young people in many cultures are introduced to drinking early in life, as a normal part of daily living. Whereas in America, drinking at a young age is looked down upon, the reverse is true in societies that maintain the best moderate drinking practices. The idea of a minimum as before someone should be protected from alcohol is alien in China and France. Children learn to drink early in Zambia by taking small quantities when they are sent to buy beer; children in France, Italy, and Spain are routinely given wine as part of a meal or celebration. In the United States, the legal age to drink varies dramatically form others around the world but is still look upon as a step into adulthood. Though attitudes and behaviors vary in different places, drinking can be seen as a routine way of assimilating a youth into their respective culture’s social customs.
For example, in early 3400 BCE it was very difficult to find fresh, clean, drinkable water. “In both cultures beer was a staple foodstuff without which no meal was complete. It was consumed by everyone, rich and poor, men and women, adults and children, from the top of the social pyramid to the bottom. It was truly the defining drink of these first great civilizations." (30)
Their main drink was watered down wine but they didn’t drink water quite as much because of contamination and fermented drinks got rid of germs. They also didn’t drink milk as often either because they mainly kept goats for cheese.
of hops. Producing a barrel of ale requires 2 lb of corn and 1 lb of hops. 60lb of
From fancy beer to the lowest quality that you could receive, beer was presented in celebrations or events because this drink “brought people together since the dawn of civilization” and this bringing together allowed the exchange of cultures and traditions to be passed down from generation to generation just like wine (39). These interactions shaped the mind of man, and helped them have
Beer has a long history. In 2000 B.C.E., Sumerians had prepared eight different beer types, ranging from “strong,” “red brown,” and “good dark” (Mauk, 2013). Breweries have created their own recipes, brewed their own beers—some with alcohol, some without. Over the past few years, craft beer gained steady market share away from the national and international breweries (Murray & O 'Neill, 2012). Separating one beer from the next is the product itself, and what the product has to offer. Competition is ferocious due to more informed, sophisticated consumers, as well as globalization and the spread of technology (Murray & O 'Neill, 2012).