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The Hospitality Industry : Task 4 Support Functions

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Unit 1 The Hospitality Industry - Task 4 Support functions
Introduction
There are a number of support functions used by large hospitality businesses with the aim to support and improve the overall efficiency of a business. The four support functions I will be looking at are finance, customer services, marketing and human resources.
Finance
The purpose of a finance department is to assist the business in achieving profit levels. This can be achieved by;
Predicting and managing cash flow. To manage cash flow effectively you must keep a watchful eye on finances. So the business owner should be forecasting and revising their cash flow forecast on a daily basis however, if the finances of the business are more stable then forecasting cash flow weekly or monthly is enough. Cash flow is so important to a business because identity’s shortfalls in cash balances in advance.
Setting and controlling prices. The finance department are able to set competitive prices through being allowed the time to compare with against other rival businesses and also research who the best suppliers are and conduct market research as to how much customers would be willing to pay. However known of this would be so easy if there was no finance department. For example in many small businesses like the White Lion Café this responsibility is shifted over to the owners who struggle to find the time to research in the same amount of depth.
Planning future strategy can be calculated using capital and taking into

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