Topshop

The store associates are dressed in the season's latest looks marketing to the incoming customers. The music is blasting with a bohemian and beachy tunes, which parents may not appreciate but it was what makes the adolescents happy. The store appeals to your senses all in order to make you buy more. I find my friends and me drooling over all the new clothes in stock. But after reading Gladwell's “Consuming Passion” I began making connection in my own life. There is a reason why as soon as I walk into the store I have the overwhelming urge to buy everything in the store, or at least try everything I see. The way they layout the all the clothes in the table it's not a mistake they are simply encouraging the feel of being at home and radiating a comfortable feeling so their customers can relax, touch the clothing, and spend more money. If the conditions are right the customer will be able to buy anything. The stores uses colors to appeal to the sense of sight of the customers a feeling of happiness which would cause them to shop more. However my favorite conditions of all times are clearance because I love a great deal. When you see the signs outside the store saying the sales are here yet again or when you get an email with special coupon always gives me a sense of

In Primark you get the feeling that it is a big supermarket with busy corridors.

Topshop was founded in 1964 in Sheffield within the ladies fashion store chain Peter Robinson Ltd. The first official stand alone store was opened in 1974, followed by Topman being introduced in 1978 exclusively for male customers. Topshop has over 300 stores in the UK and over 100 stores internationally and has a flagship store in both London andn New York. It is part of the Arcadia Group which also owns Dorothy Perkins, Burton and Miss Selfridge.

Through observing the fast pace shoppers inside the stores, I have noticed some details about the shopping ritual that sparked my interest. The bigger the store was, the more individuals went in the store. For example, Dillards which has a variety of different style of clothes, cosmetics, shoes, and items for both men and women of any age. Because these types of stores have more of a variety, individuals are more drown to this aspect to receive more options. Also, I noticed that individuals automatically go to the sale rack or section. For example, H&M and American Eagle both had large red signs in there stores to indicate a sale. This section was more crowded than any

Competitive Rivalry.  Retailers always face stiff competition. The slow market growth for the retail market means that firms must fight each other for market share. More recently, they have tried to reduce the cutthroat pricing competition by offering frequent points, memberships and other special services to try and gain the customer's loyalty.

Walking into a second hand shop is intimidating to a new shopper due to all the different clothes and styles everywhere. It may get overwhelming, if someone goes with not having a certain couple of items in mind, then they will start to not look through things thoroughly. Having a specific idea or item in mind makes all the difference in bargain shopping. Driving to the store and looking for any and everything will cause quick scanning what I call skimming. Skimming in a thrift shop is a recipe for disaster. It is a guarantee of not finding anything due to not putting in the effort to check out what the store has to offer. The essence and specialty of a thrift shop is that it has items not many other stores have. There is a guarantee to find

Before I start I would like to explain the layout of the store. Once walking in the store straight ahead you can see the merchandise a little further inside towards the middle of the store passing by the checkout a little to the left. On the right of the store, you can see the security guy and right next to him you can see the shoe area. To the right of the entrance you can see the checkout area and a little further you can see all the handbags and luggage. Behind

For the draw backing for in-store shopping is; you do spend hours looking for the right product or in the lines trying to just purchase it. Or listening to all the people around you and all the additional noises you hear in stores. Not to mention stores have set hours on when you can shop and when you can not, this is something which can change with a sign on the door.

Franchising is simply a method for expanding a business and distributing goods and distributing goods and services through a licensing relationship. In franchising, franchisors not only specify the products and services that will be offered by the franchisees, but also provide them with an operating system, brand and support. (Franchise.org, 2016)

This marketing report will provide an integrated marketing campaign for Primark to expand its businesses to Boston, the USA, and Milan, Italy. It will use relevant marketing theories and strategies, which may help Primark to reposition itself to be more competitive and successfully access the new markets.

Topshop customers can shop as usual on the website. However, they have an option to collect the items from the nearest store. Customers can avail this facility during the checkout. The process has three steps.

Topshop is a popular, high street store. They were first found in 1964 and now have over 300 stores in the UK! They ship to over 100 countries and are the only high street brand to showcase at London fashion week!Topshop are well known for being very stylish and on trend, they have a reputation for high quality, and classy products. They sell products for both men and women (for men in their sister store: Topman.) They sell clothes, accessories, make-up and beauty products, shoes and novelty and gift products. They also have a regularly updated online magazine in which they write about their new collections, collaborations and they occasionally interview celebrities.Advertising:

Before I start I would like to explain the layout of the store. Once walking in straight ahead a little further towards the middle of

For the fourth year in a row, Wal-Mart is number one on Fortune magazine 's annual list. Holding the top spot on the Fortune 500 is a distinction that many companies strive to obtain. However, does size equal financial growth and stability? This paper will research Wal-Mart 's financial situation through analyzing its many different financial ratios.

Psychological theories relate to indoor environments in retail buildings like thermal comfort, visual, increasing purchasing and consumer behaviour.