History of Media Assignment Submitted by: Nina George, Aashik.V.Ajith New media has emerged from the print media. But its target audience is different from that of print media. Today, we have young readers getting attracted towards new media. This is because they feel that they really don’t need to waste their time reading when they …show more content…
So in such a scenario, is it just the print media that is dying? Is it not TV and radio too? Although, it is the print media which seems endangered, it is a fact that the success of any media tells upon another media. It is only a tug of war going among these, where the centre gets oscillated between the ends. Each has been devising ways to deal with the plus points of the other. TV is getting interactive, radio is getting gripping, newspapers and books are trying to get more attractive with the incorporation of visuals and graphics and interactivity to some extent, and all of them together are going online. Adaptability is crucial for existence. The bottom-line is if the print media continues to adapt to the changing media habits of people and corner its target readers well, it will survive. And it ought to do that for its good. Somehow, there is a feeling that even if it fails in that, the power of the written word will always be supreme. So while traditional media’s old channels – print and broadcast – are floundering, their online properties are thriving. In fact, I’d argue that the influence of traditional media outlets like theNew York Times and CNN are greater than ever. The internet and social networking sites have given traditional media outlets an audience beyond their once limited geographies. For example, take the Boston Globe.
It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on
Throughout the article Carr establishes the mental process of what reading used to be, and now the modern technology reading. Before one is immersed in the tech world, reading books and newspapers was easy, flying through the books and need to run to the local library. Nowadays, teenagers, and adults all resorts to the Web. Whether it is a blog, social media post, or the online newspaper, many tend to read the bare minimum. Some may complain about the comment or caption is longer than a paragraph. Readers in today’s age
Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.
The public can now have a say in what they see, and this differs from ‘old guard newsrooms.’ Liquid journalism is intertwined, being a very fluctuating version. Generalizations do not seem to be the same words one would associate a journalist with. TV was free, but now people pay for in time and money. They are constantly looking for profit centers. Antitrust rulings keep companies from owning too much, and the companies are no longer stopped from syndicating by fin-syn. Buying smaller channels is a way for bigger companies to make money, too. CBS and NBC were the first two major companies for broadcasting. The FCC limits the sizes of conglomerates, questioned by the NRA. Critics argue that owning so much of each media type (radio, tv, newspaper) decreases competition of
Many commercial media outlets are outsourcing many of the services that provides them their information like weather, traffic, and graphic design to name a few. Soon, there will not be a person behind the camera. The trusted news personalities that we knew growing up are slowly being replaced by young attractive faces and skimpier dresses. Most “Millennials” get most of their information via a smartphone. Listening to Tom Brokaw question and answer a politician of race related issues is not as interesting as hearing the same topic being discussed on Power 105.1 FMs “The Breakfast
Media was just as ever-changing as the society it was taking place within. During this time, media was just beginning to become a nationwide phenomenon. In May of 1874, the “Imperial Press Law” decreed that there would be freedom of the press. This opened the door not only for more forms of media to be readily available, but also for media to now be interwoven with politics. Newspapers
The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)
Godin first begins his blog by stating examples of how the media has been declining. He states that it is important to realize that our best-selling novels have been replaced by coloring books. Cable channels like TLC and the History Channel show populist, non-educational shows. Not only that, but even newspapers inform their audience with information they do not care to hear. This has resulted in the increase of general population not even purchasing newspapers. Seth Godin goes on to inform the reader that the decline of thoughtful media has been discussed for a century stating that the decrease is not anything new. The new information is, “A fundamental shift not just in the profit-seeking gatekeepers, but in the culture as a whole.” This shows the readers that Godin has done his research. It also shows that he is passionate about the lack of depth and complexity in our modern communications. The readers start to build trust in what he wrote because of his strong illustrations about the topic.
Q3. Why, in today’s age does more media coverage play a role? (it being easier to access, faster to publish news, more platforms…etc)
The main challenge that news and media outlets face every day is technology. There are several categories under technology that affect how successful an outlet like USA Today can be. As technology advances, we are moving toward electronic versions instead of print because of faster access with lower costs. As it takes less money to start a website to promote information than it does to start a print version of a publication, today there are many more sources that consumers have access
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
This research has been conducted due to the fact that some researchers have claimed that “journalism is dying” whilst others have argued that “journalism is not dying but is simply evolving” (Blatchford: 2014). This has been a much contested debate triggered by the decline of news circulation from traditional news sources i.e. newspapers, television and radio together with the technological advances of the internet and social media (Cub Reporters: 2010). This has raised many questions and firstly, this dissertation will assess whether the rise of social media has led to the decline of news circulation from traditional news sources. Secondly, this paper will look at what the advantages and disadvantages of using social media as a news distributor are for professional journalists and the general public. Lastly, this study aims to investigate
No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.
Both traditional and new media provide information, news and messages to inform us happenings around the world (UK Essays, 2013). Regardless of if it is the newspaper, magazine or Facebook, e-magazine, all types of media are able to relay information and entertainment.
The worth of media is a very controversial topic. Media has given us the ability to do things in new and creative ways such as how we learn and accomplish our everyday tasks. However, we do not always know how to interpurate this information. The technology available today is constantly impacting and influencing society in tremendous ways. Many of the impacts that are accocated with media are addressed in negative ways, but can be seen from a positive perspective as well. In the current generation, media and its influences can be found everywhere. These influences widely impact today’s adolescents and maturing teenagers because they are still developing into adults. Medias purpose is not only to inform us, but to allow us to mold ourselves in how we want to be perceived online. Also, it allows us easy access to unbelievable amounts of information. Living in an era known as the “information age” is riveting, but what are we suppose to do with all of this new technology and information?