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Unit 4 D1 Evaluate the appropriateness

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Unit 4, D1, Evaluate the appropriateness of business information used to make strategic decisions.
Introduction:
In this task I will be evaluating the appropriateness of business information used to make a strategic decision. In this part of the task I will be focusing on Tesco business. I will be talking about the importance in strategic decisions within Tesco and how they use the decisions for their business. Also I will be evaluating how the strategic decisions affect the financial performance of Tesco.
Tesco Price Promise Website:
Tesco uses the price checker to show customers that they are the cheapest supermarket out of the three leading supermarkets, Sainsbury’s, Morrisons and Asda. This is an important strategy for Tesco as they …show more content…

This information Tesco is gaining helps them as they are able to achieve more customers so this increase the rival competitors and they are also gaining an increase in profit and customers due to the fact more people are shopping at Tesco and using the services they provide, this also means Tesco are able to develop even more.
Tesco’s financial accounts from 2011-2012
The image above shows the financial highlights of Tesco within the world and the image on the right shows the financial highlights of Tesco in the UK.
These figures reflect on the strategic decision as it would help Tesco to make future budgets and it also shows whether the services and facilities they have set up actually help make a profit for the business. Also it helps make long term decision like where they should expand next and how they would meet their aims.
Also the price checker would has contributed to this as it has increased the amount of customers that shop at Tesco also it has shown people awareness of the Tesco business itself and this has increased the sales of Tesco which has been able to increase the sales revenue.
Conclusion:
Overall, I believe that Tesco has many strategies and these strategies help Tesco to make further decisions on what they will be doing as they would be aiming to increase profit, and become the better rivals. Tesco’s financial performance is getting better due to the better strategic decisions made within the company to increase profit and gain

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