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Vermont Teddy Bear Analysis

Satisfactory Essays

Word Count: 1,126

Business Policy & Strategy

Week 3 Project 1

Sherman Pickett
ITT Technical Institute, Professor Raymond Poirier

Abstract

The intention of this paper is to write a strategic plan that forecasts success for Vermont Teddy Bear Co., Inc. in the near future and incorporate the following: * The roles and responsibilities of the board of directors in corporate governance and the way the board affects a company’s operation. * A list of the core competencies of the company. * Create an EFAS and IFAS matrix to understand the external and internal strengths and weaknesses. * The various decisions taken to formulate the plan and the reasons for those decisions. * The SWOT …show more content…

| TOTAL SCORES | 1.00 | | 3.55 | |

After the Vermont Teddy bear strategists have scanned the internal organizational environment and indentified factors for the corporation, they want to summarize their analysis of these factors by using an internal factor analysis summary or IFAS as shown below: Internal Strategic Factors | Weight | Rating | Weighted Score | Comments | Strengths | | New management team/ strategic management | .18 | 2 | .36 | | Leadership in market | .15 | 2 | .30 | | Stage I–II issues not resolved | .10 | 3 | .30 | | Made in the United States/ offshore outsourcing | .10 | 3 | .30 | | Direct mail/800 number | .08 | 4 | .32 | | Customer service | .07 | 3 | .21 | | Quality/variety | .07 | 4 | .28 | | Weaknesses 00 0 | | Finance | .20 | 2 | .40 | | Retail stores | .05 | 2 | .05 | | TOTAL SCORES | 1.00 | | 2.52 | | The tables are one way for Vermont Teddy Bear to analyze how well management is responding to these specific factors in light of the perceived importance of these factors to the company. After having losses three out of four years totaling ($5,855,998) a strategic factor analysis was used to derive the above tables. Some of the factors used to

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