Vertical Integration vs. Outsourcing
“Following the Crowd”
Collaboration issues in an SCM context
Table of Content
1. Thesis and Introduction
1.1 Thesis
1.2 Purpose
1.3 Introduction into the topic
2. Logical Problems and Sub-questions
3. Methodology and Justification of Sections
4. Literature Review
4.1 Literature Concerning the Terminology
4.2 Literature Concerning the Main Theories of Outsourcing and Vertical Integration and the Examples of Carnegie Steel Company and Nike
4.2.1 Literature Concerning Vertical Integration and Carnegie Steel Company
4.2.2 Literature Concerning Outsourcing and Nike
5. Vertical Integration
5.1 The Concept
5.1.1 Introduction into
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It is at first hand not understandable why many companies proceed in such an irrational way although their goal should be profit-maximization especially today where most markets are commodity markets and cost advantages are low (Christopher, Ch.1). Companies in the pre-outsourcing time used to be very successful in profit terms and the change in strategic policy must have more reasons than just an increased flexibility to compensate the “abdicated” advantages.
(1.3) Introduction into the Topic
At the end of the 19th century and the beginning of the 20th century almost every market in the world was a seller’s market providing the companies with an extensive power since the customers’ demand for goods was almost always higher than the manufacturers could supply (M. Christopher, Logistics and SCM, Ch. 10, p. 287). This fruitful condition helped several companies that possessed a small know-how advantage to grow at unbelievable growth rates compared to today. Responsible to a small extent is the fact that there was no need for big advertisement campaigns entailing high advertising costs, but especially the fact that those companies had an immense competitive advantage compared to smaller rivals. They possessed an advantage on economies
We should consider this trade-off from ECCO case, between in-house production and outsourcing when faced with cost uncertainty and competition with a rival manufacturer in a differentiated goods market. When the management decides on selecting organizational forms, technological uncertainty on production activities often ensues. Thus, a manufacturer faces uncertainty when choosing between in-house production and outsourcing. Moreover, because almost all modern firms are in a competitive position, they have to choose organizational forms and take the
People open stores for the people who immigrate to seek better wealth. However, the local supply couldn’t provide a diversified market for the local industry, the inelastic demand and high consumption power stimulated the growth of the vertical integration simultaneously. Vertical integration refers to an strategy where a company expand its business operations into several steps but on the same production, in other words, the company owns the distributor/supply chain. What is good about the vertical integration is that vertical integration can help enterprises reduce costs and improve efficiencies by reducing transportation expanses and turnaround time.
Vertical integration is when one firm joins with another at a different stage of the same production process. Forward Vertical is when the other firm is at a later stage and Backward Vertical is when the other firm is at an earlier stage. Vertical integration as a whole allows for a firm to control key stages of the production process; guarantees access to a market; and gains control of supplies. Companies such as Zara and American Apparel are vertically integrated, especially at key stages of
Growing through integration can have a positive effect on the competitiveness of a business in that firms are able to buy out or merge with other large powers in the market to make a ‘super power’ in the market. This ‘super power’ gains a larger % of the market as the two original
Vertical integration – when you choose to produce raw materials and/or distribute finished goods themselves rather than rely on independent suppliers, factors and agents for these tasks
In the 1900s and early 2000s, the United States started the integration movement to improve the efficiency and effectiveness of the health care delivery system. The integrations system was designed to introduce various strategies that healthcare organizations use to achieve the diversification in their services. However, these policies have helped the health care system to gain market share, become more diversified, reduce competition, and increase cost advantages by using existing operation to offer new products or services (Shi & Singh, 2015).
A review of the literature on physician employment illustrates why there has been a significant reduction in the number of independent physicians. Specifically, the number of hospital-employed physicians has increased 50% between 2012 and 2015, from 95,000 physicians in 2012 to 140,000 in 2015 (Physicians Advocacy Institute, 2016). Theoretically, it would seem that this type of vertical integration would ease the burden of coordinating patient care in a fragmented system, in turn leading to decreased pricing gained through efficiencies of reduced duplicative testing for example. However, a recent Health Affairs study has proven the opposite. Specifically, vertical integration leads to higher prices and spending (Baker, Bundorf, & Kessler, 2014).
Carnegie was Scottish born and was an immigrant to America, arriving in the year of 1848. However, he managed to become the secretary for the manager of Pennsylvania Railroad. Even though this was not a very significant job, through hard work, Carnegie worked his way up to the point where he owned his own business, Carnegie Steel Company. His goal was to take control over the Steel industry, to maximize his profits and bring in more work. Carnegie is a very important as he is considered an example of an “American success story”, and he created the concepts of vertical and horizontal integration, which is explained in the next term. Overall, Carnegie helped industrialization advanced, as more reliable products were able to be produced at cheaper
For the past recent decades, several big corporations took actions to acquire much control through their supply chains. Against the famous phenomena of outsourcing, they decided to go back to acquire a more level of vertical integration. As outsourcing raised consequences to global business, the vertical integration brought number of benefits as well as new affronts. Encouraged by this recent trend, this paper investigates the effects of strategic alternatives on the vertical integration and the corporate performance on these changes. That supports the effects of high performance of the actions on vertical integration level, such changes that benefit the corporation's (Bhutan, 2012).
Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the
Nevertheless, the vertical value chain created by Aldi benefits the company’s corporate strategy. To be a local supplier,
When companies are making decisions, the companies do not worry about how the rivals will react, in part to each company’s actions are unlikely to affect its rivals to a great extent hence they are independent. In addition, there is perfect knowledge in the market hence new companies have the freedom to enter into the industry. The companies are also profit maximizers, producing output where marginal revenue equals marginal cost; the profit maximising condition. Companies in a
Strategies of our firm In oligopoly market, one important method to increase the market share is to keep the price lower than competitors price. However, because at the beginning of the game, our firm ignored the importance of the plant size, process improvement and the training, our production cost was higher than other firms. So we could not use the
This shift is not easy as many forces hinder the process both economical and politically and requires “focusing on internal positive factors” (Perlmutter, 1969:18) such as communication and unified corporate culture of subsidiaries and HQ (Gong ,2003:730). The Geocentric approach also depends on the mindset of an individual to initiate the process (Garrow, & Hirsh, 2008:400)thus requires orientation of HQ and subsidiaries for understanding the integration process which overcomes internal indifferences.
The world of business has changed in recent years. Usually, the firms of developed countries dominated the globe and developed countries’ markets were the most attractive. However, new attractive markets and new players have emerged from areas outside the developed world. These new markets such as the BRICs and the MISTs have large populations, high economic growth and increasing demands for goods. Also, they are expected to surpass the developed economies by 2050 (Goldman Sachs, 2003). According to Jagdish N. Sheth, the emerging markets have impacted both the theory and the practice of marketing. The reason is very simple; marketing is a discipline that was developed in the concept of industrialized (developed) markets meaning that most