Company G
3-Year Marketing Plan
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Table of Contents
Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s 5 Forces Model 3
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 7
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
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It needs to be a specific group of customers. Sometimes using stereotype images can help to describe a group, such as the “soccer mom.” Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.
Competitive Situation Analysis
Analysis of Competition using Porter’s 5 Forces Model
The task instruction is: Analyze Company G’s competitive environment utilizing Porter’s Five Forces Model of competitive forces. While headings below may provide some guidance for how to organize the paper, please refer to the recommended text (index topic: “Porter’s 5 forces model”), the learning community, and recommended web sites. As you will see from the reading, Porter’s 5-forces is a way to examine threats to a company’s success – which was competition imposes.
Competitive Rivalry As you study the model, you will see that the rivalry is the component that all the competition and their threats centers around. Please describe this for Company G.
Threat from New Entrants As you discover what this is, discuss the possible threat from new companies entering the market. Also consider how the Internet impacts this.
Threat from Buyers As you discover what this is, discuss the possible threat from buyers, which may or may not be the same as
2. How Porter's Five Forces of Competition impact the company Porter set out his famous Five Forces model in chapter 1 of his 1980 Competitive Strategy: Techniques for Analyzing Industries and Competitors, which has now become the dominant paradigm for the "Structural Analysis of Industries." The model places supply chain forces on the horizontal access and market structure vertically above and below industry competition, which they all point to as the center of potential profitability (Hitt, Ireland and Hoskisson,
As we begin to strategically plan for our business, it is important for us to take a deep dive into our competitive environment to understand where we are strong competitively and where we are weak competitively. An analysis of the forces driving industry competition using M.E. Porter’s Five Forces Model will assist us in determining where the power lies in a business situation as we begin to plan. We must understand how they work in our industry and how they affect our particular situation. Whatever the collective strength of these forces is, our job as the strategists of the organization is to
Companies need to be aware of possible threats and identify their opportunities in order to remain successful in doing business in an international and highly competitive environment (Manzella 1999).
In 1962, the birth of regional discount stores occurred, including Wal-Mart, which grew to be one of the world’s most successful retailers
Identify and describe the company’s competitors, as well as analyzing relevant information such as market share or number of customers in relation to your chosen business. Discuss and report on the opportunities and threats that this creates?
One of the major threats to these operations is the existence of other operators in the region seeking to provide similar products, thus, the potentiality of increasing the level of competition in the market and industry of operation. Additionally, the firm might suffer from lack of flexibility of its messaging and positioning strategies following the expansion
|Are there a large number of buyers relative to the number of firms in the business? |+ | | |
The Porter’s Five Forces Analysis (see Appendix 1) is used to assess the external environment of the organization and strategize accordingly. This analysis is conducted on the basis of five forces. They are threat of new competitors, bargaining power of suppliers, bargaining power of customers, threat of substitute products, and rivalry among existing firms.
Section 4: Strategies and Tactics: This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you 'll employ to execute them. Here 's an example: A client of mine markets videotape and equipment. One of her goals is to increase sales to large ministries in three states by 20 percent. Together we 've developed a strategy that includes making a special offer each month to this prospect group, and one of her tactics is to use monthly e-mails to market to an in-house list.
Porter (1980) built a model Porters five forces: threat of new entrants, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry. Establish a profitable and sustainable position is these forces target, and to against the industry competition, hence organization can position by people in the organization and to find there different with other competitors, the biggest achieve is to gain competitive advantage from strategic. Link with intended approach, planned is the biggest part for this, Porter’s five forces support organization a good model to help manager check their position and find the unique point to gain the competitive advantage. This process need consider different parts and combine the advantage to make sure which is organization should do, which mistakes are organization should avoid. Porter (1985) firstly believes competition is the main part of decided success or failure organization, for other point, it is also suggest organization not only should choosing what to do also need determined what they not to do. For short conclude, intended approach is organization to planned what they should do to gain the competition, and higher
Porter’s five forces is a framework, which was developed by Michael Porter of Harvard Business School in 1979, was widely used in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the important elements for the purpose of achieving a long-term competition attractiveness (Wu, 2012). The main purpose of this essay is to explain how Porter’s five forces framework for industry analysis determine the competition attractiveness of an industry through a case
For the two types of competitive advantages, porter laid out a framework by which a firm can identify and develop its ideal strategy. The five forces analysis which is porter’s framework involve threat of new entrants and substitutes, bargaining power of customers and suppliers, also the competitive rivalry. The possible threats basically look at how new suppliers or alternate suppliers can affect the business. While power of bargain looks at the role either the producers or customers play at determining prices. Where
We now understand that Porter’s five forces framework is used to analyze industry’s competitive forces and to shape organization’s strategy according to the results of the analysis. But how to use this tool? We have identified the following steps:
Porter’s Competitive Stategies can be derived from his Five Forces Analysis. Porter five forces analysis is a framework that analyzes the level of competition within an industry. It is very useful in the development of a business’s strategy. The five forces is used to determine the competitive intensity of an industry, and therefore, identify the attractiveness of an Industry (Wheelen). You are able to see the components of the Five Forces below:
Those who have never been a customer either because the price of the product or the product itself or some of its features causes it (the product) to be unappealing is the second group of customers that must be looked into. The customers in this group satisfy their needs through other medium or merely suppress it.