In the early ‘80s the Johnson & Johnson company was a very successful brand. So successful, that some of their most popular brands were able to corner more than a third of their market. However, all of their accomplishments were threatened when a series of unfortunate murders tarnished one their most popular names: Tylenol.
The infamous Tylenol murders began September 30, 1982 when the world discovered that extra-strength Tylenol was used to murder three people. Days later, new stories emerged with three more people dying from cyanide filled Tylenol capsules. From the public perspective things were clear, a product used to heal people was now killing people. While Johnson & Johnson were able to weather the storm and even rebound, fate issued them another potentially-fatal blow on February 10, 1986, when a women died from
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The public was scared that purchasing Wal-Mart products could kill them. Unlike Johnson & Johnson, Wal-Mart was not suffering from a murderous product, it was dealing with an image problem and potential legal implications. While Johnson & Johnson was forthcoming and honest about the problems that they faced, Wal-Mart chose to go against its own code of ethics and cover up the problem. While the corporate giant has spent over $650 million on its internal investigation, and it create a Global Compliance program, their actions point to a company that is merely playing damage control instead of a Johnson & Johnson style overhaul.
Unlike Johnson & Johnson, Wal-Mart has not shown a clear and concise message of ‘never again’, but instead have made many moves that just seem calculated. For one, while the Department of Justice has investigated the Wal-Mart bribery case, the company has funded a Chamber of Commerce initiative to roll back certain portions of US bribery laws. In addition, the company has never officially admitted or denied the charges, but instead seemed to hedge its
This article is written using an enlightened self-interest approach. The author describes Wal-Mart behaving in a way that increases its own benefits, with the outcome of their actions being the most important consideration. An example of this is the author’s notion that Wal-Mart’s low prices are due to “the exploitation of its workers” (McLachlan, 2009, pg. 289), “systematic use of ‘maquiladoras’ in conditions of extreme exploitation” (McLachlan, 2009, pg. 289), and Wal-Mart’s threat to move production to China to obtain lower prices. In this article, the author implies that Wal-Mart’s actions demonstrate that they are not concerned with finding the most ethical behaviour; they are merely interested in the action(s) that most closely achieve their goal to remain the “biggest chain of direct sales to the consumer in North America”. (McLachlan, 2009, pg. 289)
In order to discuss this case, it is also important to know about McNeil Consumer Healthcare, the subsidiary of Johnson & Johnson and the producers of famous medicine "Tylenol". Tylenol was their best selling product; it was very much trusted by their consumers and they also earned huge profits from its sales in United States.
When J&J realized that their Tylenol capsules caused the deaths of four Chicagoans, they immediately initiated a recall of all Tylenol products, and spread the news by any means possible. Cars with sirens and loudspeakers drove through the city and suburbs of Chicago, urging residents to throw away any Tylenol capsules they might have. Schools were contacted, and they instructed students to bring all Tylenol products to the school nurse. News flashes were initiated to warn people of the Tylenol danger as well, and all stores were instructed to remove Tylenol products from their shelves. Removing the products was a gutsy move, not only because it was dangerous to the company by recalling so much products, but there was also a fear that the killer
In October of 1982, Tylenol, the leading pain-killer medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after
People know and choose Wal-Mart because of its daily low prices. Wal-Mart sells its bargains every opportunity it gets, and convinces customers forgetting about everything except the low prices. Undoubtedly, Wal-Mart is one of the most successful corporations of all time. However, the tremendous success of Wal-Mart certainly comes with a correspondingly massive amount of responsibility. The strategy of low prices usually comes at a deadly unethical cost. Although some of its business practices such as “Low prices, always”, and helping in saving money are ethical, most of its business practices are unethical.
This happened on two occasions, the first in 1982 and the second in 1986. These episodes could have been devastating to the McNeil company by drastic decrease in consumption of the Tylenol products. The McNeil company rallied to the situation to counter this possible decrease in consumption. According to "Laurels: The National Business Hall of Fame", Tylenol's share in the one billion dollar analgesic market commanded thirty-five percent of the market before the 1982 incident. At the time of these episodes, consumer trust was damaged and market share decreased to seven percent. By February 1983, Tylenol had regained a twenty-four percent share of the market(Diary of an Amazing Comeback). In the 1990's, Tylenol again reached its thirty-five percent of the market which at this time accounted for a two billion dollar market(Laurels: The National Business Hall of Fame, Fortune). By regaining their share of the market, this demonstrated that the consumers had faith in the McNeil company's ability to produce safe and trustworthy products, i.e. Tylenol, for their comfort and happiness.
Although prices at Wal-Mart are considered as reasonable they are still having their own issues in relation to ethical issues and unethical practices consists of consumers were complaining about how they were not paying what they consider a fair prices for their groceries. Wal-Mart use to cover up what they were doing to their customers the advocate group followed the Food Chain Workers Alliance in order to investigate the root of the problem in the outsourcing ethical systems. Wal-Mart worker are currently complaining they are not being treated fairly because they are overworking their employees and they are not receiving enough pay based on their skills and qualifications they should determine how qualified their employees are for the job of their choice. Wal-Mart just followed existing law.
Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top brands in the analgesic market. Within the company, it was also a large income earner that commanded nearly 15% of the company’s total profits. That being the case, the 1982 crisis was not only a big blow to the brand, but also to the company as a whole. The crisis jeopardized the company’s existence; putting at risk a multi million investment which the investors had a lot of faith in. Irrespective of whether the crisis was due to malicious acts from ill motivated criminals or not, the company had to act swiftly to counter the legal issues which were ensuing and mitigate huge impending losses. It was really a trying moment for the top management of Johnson & Johnson and more so to the CEO, James Burke, who faced the toughest test of his managerial career during this time. Though the crisis was amicably solved, there were some legal issues that were imminent and some valuable lessons learnt from the episode.
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last
In 1982, Johnson & Johnson (J&J) faced a major crisis that had the potential to send the company into financial ruin. Tylenol, the country’s most successful over-the-counter product, with over one hundred million users, was under attack.
Wal-Mart Stores, Inc. is the world 's largest retail enterprise, with total revenue of $421.8 billion and a net income of $16.4 billion in 2011. 1 It is also the world 's largest employer, with 2.1 million employees worldwide in 2010 2, not including workers hired by its providers. In my opinion, Wal-Mart provides a clear illustration through which to look at how many multinational companies (MNCs) take part in an illegal and unethical behavior. They use their bargaining power and market control to pressure countries to overlook environmental degradation and violation of national labor laws. They dictate expected pricing for products, particularly through imports from overseas countries. Labor is fulfilled mostly by underage and underpaid employees. In the United States, since 2005, Wal-Mart has paid about $1 billion in damages to U.S. employees in six different cases related to unpaid work. 3 Furthermore, Wal-Mart opposes any form of collective action, even when employees are not seeking unionization, but simply more respect. 4 The fact that Wal-Mart opposes unions exist. The company has a long history of fighting them, to the point of closing stores after employees organize. Managers have been instructed to talk to their teams about why unions are so unwanted in their business. Overseas, the company was involved in a series of scandals, including multiple cases of bribery. In April 2012, The New York Times published a story that
Wal-Mart would rather bribe factories money to move on and brush it under the carpet instead of taking responsibility for their involvement. So, one would have to think this is not due to the lack of knowledge of the practices in the factories, but the choice to ignore and not care of these practices. In 2012, Wal-Mart choose to “make payments to Mexican officials of more than $24 million noted by The New York Times and in Asia there were 90 reports within a year and half period” (Sethi) to cover situations up demonstrating that money talks.
After such a horrible crisis Tylenol began to build its brand back up. After removing the
When you talk about Wal-Mart the first thing that you have to remember is that they are the largest retailer in the world. Wal-Mart employs more people in the United States than any other company and is second only to the federal government in the number of employees that they have on the payroll. These are important facts to consider in that due to their tremendous size, Wal-Mart has an enormous
Wal-Mart now has to rebuild their images, procedures on how they conduct business nationwide and how the use ethical business practices. The New York time article reported, “Wal-Mart announces new ethical and environmental principles complete by 2012”. (Robinson, 2008)