What Are The Social Factors Of Nestle

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Referring to the message from the chairman of Nestle towards their shareholders, one of the corporate strategy implemented in Nestle according to the annual report of 2013 is to Creating Shared Value (CSV). CSV is not only a principle for guidance but also the core of Nestle and the keyword for the founder to successfully developed Nestle into a well known company. CSV is the major approach for the Company to take the business as a whole. They not only focus on the nutrition but also water, environment and rural development. This clearly explained that Nestle also managing their commitment towards the environment, economic and social.In Nestle, the company subscribed in CSV not only focus on the social responsibility and development but also focusing in how to create a long-term value towards their shareholders by creating

Nestlé has to face huge competition from broad range of product categories. The competition, all the rougher as, Nestlé has to deal with multinational organizations competitors with similar range of products. Moreover, the company

Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.

Nestle began as a company producing condensed milk, and children’s cereal. They sold their first chocolate bar in 1904, after collaborating with Peter & Kohler, supplying them with the condensed milk. Many years have passed since the innovative start, and Nestle has continued creating value for its consumers.

For the deep information on the company that I have been chosen, I would like to state that the strengths of Nestle are innovative, reputable brand, multinational and well known brand in food and nutrition industry. The world recognized well about their product whereby all of them have chose and trust nestle more then a decade. United kingdom, Malaysia, Singapore, China, India and other more well known and large population countries have trust this product and have stickled with nestle until they have came out with greater products and inventions where these products were used by millions of people each day in the world. This multinational company owns hundreds of outlets and retail shops where they sell their official food products and yet more thousands of shops selling Nestle goods. This company keeps on innovating new products, which suits the current market and the best latest nutrition, packed with healthy advisory. This innovation makes them to be in the race and make their self as a trustable and manage to compete with all other

The Nestlé history begins back to 1886, when he first man, a European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. In 1867, the founder Henri Nestlé, a German pharmacist, established new product of cow’s milk, wheat flour and sugar in Vevey, Switzerland.

Each brand of Nestle has the same strategy since Nestle is a food and beverage manufacturing organization. The core strategy for each brand is the same as the organization’s strategy as laid out in the three pillars as described above. The manufacturing factories for individual brands follow the same procedure for energy reduction. Their main business level strategies are to create low cost, highly efficient operations and differentiation strategy improving communications with their consumers. Nestle’s business level strategy is integrated cost leadership and differentiation with wide range of low cost operators and products .Their strategic leadership is to force the organization to integrate the company’s business on a global scale, become more efficient, to reduce marketing expenditures by exploiting the synergies among brands and to create a regional manufacturing

Nestle was founded in 1866 by Henri Nestle and is today (2015) the world's biggest food and beverage company. The milk-based baby food was the main product for the Nestle, and later produced the milk chocolate with their innovation. The vision of Nestle in making food is always produces the best quality of food for consumers in the market. Nestle was named ‘Nestle Alimentana SA’ was taken the result as the acquisition of Fabrique de Produits Maggi SA (founded 1884) and the holding of the company, Alimentana SA, of Kempttal, Switzerland. The Nescafe (Nestle’s coffee) was became a staple drink of the US military when the war time.

The company is growing very fast as the revenue of the company has increased. Nestle is the world's largest company in the sale of food and beverage. The product of the company is sold all over the world. The company focuses on the small group of people and their requirement. Due to providing quality goods to its customer, the company is able to create a trust among its customer. Moreover the company provides quality chocolates and cookies which attract all generation people. They have opportunities to expand and generate the revenue by adding more products. The always try to provide a superior quality goods to its customer because the main focus of the company is on customer safety and loyalty. Some time to capture the market the company provides free sample and gift to the new customer and because of which the company could explore new areas and places and make new

Nestlé is a Swiss multinational food and beverage company headquarter in Vevey Switzerland; the company product include beverages, milk products, ice cream, nutrition and healthcare, dishes and cooking aids, confectionery last but not least pet care. Nestlé has factories in 86 countries and its products are sold in 196 countries around the world (Nestlé 2013 annual report). The macro environment in 2013 was one of the soft growths in developed and developing countries, Nestlé response was to increase brand support, innovation and ensure price sensitively matching consumer needs. Nestlé sales have significantly growth 2.7% from CHF 89.7 billion in year 2012 to CHF 92.2 billion in year 2013.

Nestlé began with the merger, in 1905, of two rival milk companies, the Anglo-Swiss Condensed Milk Company (established 1866) and Société Farine Lactée, (established 1867) by Henri Nestlé (Nestle, 2015). Headquartered in Vevey, Switzerland, the new company’s growth was precipitous; mergers, global expansion and new products energised its progress. Within a few years of the start of the 20th Century it had manufacturing plants or warehousing facilities in several countries, including the United States, the UK, Australia, Singapore, Hong Kong, Bombay and Brazil (Bell and Shelman, 2009).

Nestle is a Swiss company that deals with nutritional and health products, the headquarters in in the city of Vevey, Switzerland. It’s considered to be the largest food company in the world; they include products like baby good, coffee, bottled water, breakfast cereals, snacks. 29 of Nestle's brands have annual sales of over 1 billion CHF (about US$ 1.1 billion), including, Nescafe, Kit Kat, Nespresso, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestle has around 450 factories in 86 countries, and employs around 328,000 people all around the world.

Due to all these characteristics in this industry and the assumptions given by the egalitarian ecologies the best strategy for Nestle to pursue is a ‘localization strategy’. This strategy aims at producing products to mainly the local market, which is tailored to the preference of this market. Since Nestle is a big player, it has all the necessary resources and abilities to partner or collaborate with external parties. Trends in eating behavior and health are changing; Nestle therefor has to play towards these changing trends. This localization strategy will be based on several future trends in (healthier) food. On trend which is most in line with the localization strategy is on that is directed to demographics. This meaning that (new) products are also tailored to preferences of different generations such as the Baby Boomers to the Gen-Yers and what other names different generations will get in 2040. These different generations will have different attitudes towards healthy and performance-based eating. This is a major opportunity for Nestle to stay profitable in the future. A second trend that will be embedded in Nestle strategy is to be more ‘Foodie focused’, this means focusing of people who have a redefined in food. A successful strategy Nestle can pursue to

Nestlé (IPA: /[nɛsle]/) is a multinational packaged food company founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Exchange with a turnover of over 87 billion Swiss francs. It originated in a 1905 merger of the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland, and the Farine Lactée Henri Nestlé Company set up in 1866 by Henri Nestlé to provide an infant food product. The two world