What Is Marketing Mix? Essay

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P's to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families.

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close to being the same thing. The 4 Ps of marketing mix are product, place, price, and promotion. Each component of the marketing mix has some type of importance and are given an equal abundance of importance. In the marketing mix the customer is the

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Presso Mobile Company has been established and opened in year 2012. Presso Mobile Company is mainly based in Melbourne, Australia and has become the well-known mobile coffee provider in the mobile coffee industry with quick service and serving of quality coffee. Presso Mobile Company located at 233 Lonsdale St, Melbourne Victoria, Australia and having six franchisees at different suburbs. Presso Mobile Company is mainly selling hot and cold coffee drink such as espresso, mocha, latte, macchiato and etc. Presso Mobile Company is selling some easily consume food too such as sandwiches, wrap, and muffin and rolls that being freshly made every day. The main objective of Presso Mobile Company is to provide the quick, friendly use and quality product and services to the customers. Presso Mobile Company normally promote the products and services through social media like Facebook , Tweeter or Instagram in order to grab attention from the public. Presso Mobile Company has successfully built a good brand image in the market thanks to the excellent customer service and good and consistent products. Presso Mobile Company believe that there is a big potential grow for this business in the future as the growing of coffee lovers in Australia and drinking coffee has become the culture of Australians and also an essential drink for everyday life

If the answers are “yes” and the offering satisfies a felt need, then go to the business analysis stage.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

I will pay £1250 every month. The place I chose to set up as my café

The marketing mix is known as the 4 P’s or the product, price, place and promotion of

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

Businesses do not create customer needs or the social status in which customer needs are influenced. It is not McDonalds that makes people hungry. However, businesses do try to influence demand by designing products and services that are

Answer: "Marketing mix" is a various kind of the organizations choices to make the whole process of bringing a product to market. The 4phs in the marketing mix are:

(a) The elements of the marketing mix adopted by the JD Sports in this case study are given following:

Booze Cruiser is designed to monitor consumption in a way no other competitor has done before. Its unique technology is to monitor alcohol consumption through body chemistry and temperature. Not only does it serve as a safety product, but provides convenience compared to our competitors. We offer a high quality product that offers three different colors for you to choose from as well as it is lightweight, waterproof, and shockproof. We offer free shipping and guarantee our product will be at your home within three days from the time you purchase. We want our customers to be able to contact us if they have any complications or questions, which is why we offer 24/7 customer service and have a warranty lasting up to three years. Our product will not only show how responsible you are but it will show others you are responsible because you choose to wear our product to show how to safely drink. Our product allows not only the user to be aware of their drinking but the people around them. This provides more awareness and can help others from making at risk decisions. Our objective as a brand is to encourage young adults to be safe and responsible while drinking. We believe not only that our unique way of monitoring alcohol in a fashionable and stylish way will attract customers, but also the value it will bring to each individual person using our bracelet will accomplish this objective.

Borden argues that the elements of the marketing mix of manufacturers are product planning (related to product lines to be offered, markets to sell and new product policy), pricing (price level to adopt, specific prices to adopt, price policy), branding (selection of trademarks, branding policy), channels of distribution (channels to use between plant and consumer, degree of selectivity among wholesalers and retailers, efforts to gain cooperation of the trade), personal selling which related to the method employed in manufacturer’s organisation, wholesale and retail segment of the trade, advertising, promotions, packaging, display, servicing, physical handling, fact finding and analysis. Moreover, there are four market’s forces that govern the mixing of marketing elements, which are the behaviour of consumers, traders, competitors and the government. These marketing mix elements and the market forces need to be understood well by the marketer in order for them to establish a successful marketing mix program. The marketer also needs to be able to predict any changes in the market and have a creative ability to develop a program in response to the customers, traders, and the