Wine making history can be traced back to fourth century BC. Wine making in China has also last for at least 2000 years. Wine tourism is defined as a special tourist activities related to visit winery and wine producing area thereby obtain broadly feelings and experiences, including wine tasting, wine appreciation, food, touring around wine producing areas and learning cultural and life style of the wine producing area. The activities usually last for one day or more (Zhan & Li, 2009).
Wine tourism as a tourist type with specific purpose and feature, it has relationships with primary industry, secondary industry and tertiary industry. Wine tourism began in 1950s, and France was the origin of wine cultural and wine tourism. South Africa
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As a subcategory of China alcohol beverage cultural, wine cultural has a broadly concept, including development of cultivation techniques on grape trough thousands of years, wine making techniques, regulatory system and rules, convention of wine, glassware and literatures created by ancient literati etc. Narrow definition of wine cultural only includes drinking and tasting etiquettes, conventions and stories of wine etc (Wu & Zhan, 2006). In general, wine cultural includes all activities and things that related to wine.
Resource of Wine Cultural and Tourism
Wine-oriented tourism resource is defined as a synthese of resource related to wine planting and producing, and can attract tourists, stimulate tourist motivation, and can be used by tourism industry, creating economy benefits, social benefits and environment benefits in nature and human society (Li & Yu, 2008). Wine tourism resource can be broadly categorized into two types which are natural tourism resource and cultural tourism. Natural tourism includes grape planting area, vineyards, equipment of wine making, architecture, cellar and etc. cultural tourism resource includes wine history, wine cultural, wine appreciation techniques, wine planting techniques, wine museum, all services and entertainments related to wine tourism, wine festivals and collections of wine (Getz & Brown,
The winery industry can be categorized into red and white wine segments. The red wine segment, measured by tonnage of varietals crushed, has grown at a compounded annual rate of 4.7% for 10 years from 1989 to 1998, and a year over year growth rate of 8.2% from 1998 to 1999. Judging by the strong growth rate experienced in the red wine segment, it is reasonable to conclude that the red wine segment is in the growth phase of the life cycle model. In addition, production of red wine varietals which are relatively unknown such as syrah and sangiovese nearly doubled in a year from 1998 to 1999. The white wine segment, however, is at the mature phase of its life cycle as the segment shrunk slightly by 0.42% from 1998 to 1999. Overall, the industry is still at the growth stage lead by growth in the red wine segment.
A History of the World in 6 Glasses, is a book that explains what is happing in the world during the time of a popular drink. From, Beer in Mesopotamia to Coca-Cola in America, our world changed, a lot. The most interesting drink out of the 6, (Beer, Wine, Spirits, Coffee, Tea and Coke) was defiantly wine. As I read the book I could always connect a section of every chapter back to wine. Wine went through many changes, like the other beverages, but it stuck out to me for 3 main reasons. First off, the “Capitol of Wine” wasn’t in the same place the whole time. For example the Coca-Cola section was basically all based in America, where as wine went from place to place. The second reason the wine section stuck out to me was because of all the
“The size of global wine industry in terms of revenue , at the beginning of 21st century ranged from 130 to 180 billion in retail sales.” Furthermore, There are over 1 million wine producers in the world.
This article analyzed the development of global wine industry from the old world to the new based on Case 2-1 Global Wine War 2009: New World Versus Old, and gave some advice to the both sides in the fierce battle
The dynamics of the global wine industry are better understood through a brief history of wine as well as an overview of the wine making process. Some countries have longer historical and cultural ties with wine then others and that can affect the quality and perception of the product in the eyes of the consumer. Also, the conditions in which the wine grapes are raised and the processes used to make the wine can create a superior wine and therefore a competitive advantage.
Wine production involves two parts of economic activity – viticulture and wine making in the winery. In the global context, wine production is dynamic due to the influence of globalization, technological advancements and extensive research. These have essentially influenced the nature, spatial patterns and the ecological dimensions of the wine industry.
Production and consumption of wine was mostly localized until the early 1990’s. Wine producers in different countries were traditionally isolated from each other, and most of the world’s wine drinkers consumed either local wines or imports from nearby producers. Winemakers had minimal cross-border interaction and followed local traditions.
In addition, there are many types of tourism around the word. For example, religious tourism, medical tourism, social tourism, sports tourism, shopping
When people think of French gastronomy wine is an essential component of her culture. While it remains a one of many licit joys the French indulge in, this gluttony is an important image and offering to tourist. Although parts of France greatly rely on the production and manufacturing of wine more than the actual consumption, they still rather enjoy their wine. Oenology in itself is a very interesting study and takes the appreciation of the drink to a whole new level. French wine is much like the French themselves its well-dressed, elegant, never overpowering, and well behaved. Even on the topic of Oenology the variety and quality that France provides is incredible. Two well-known regions, Rhône and Bordeaux, produce the some famous wine names such as Côtes-du-Rhône and Château d 'Yquem. The Côtes-du-Rhône is more earthy and tends to be described as rustic while Château d’Yquem is a sweeter or dry wine, and also holds the record for most expensive wine bought at 117,000$. Avoiding great detail it’s easy to say that the difference starts in the soil that makes the grapes. In a way the wine can be seen as a model for modern production and food by promoting quality and variety, in other words, an optimistic point of view for French food. France is always advancing in food and wine production therefore it is a fair assumption that they will continue to grow together.
Paul Wagner at the conference on the socioeconomic development in Brazil the past 2014, indicated that the wine tourism itself does not exist at Napa Valley. It is just a simple tourism. People are not interested just in the wine tasting, but in the quality of life, leisure, relaxation and fun,
The first known people to regulate the growth of wine were the ancient Romans. The Romans found that wine grew best in higher elevations and off the ground; as well as in certain regions. The practice of regulating wine carried on to recent history and modern times with France and other European nations heavily regulating wine production. Additionally, new world wine nations – like the United States and Australia – have implemented laws regulating the production, distribution and sales of wine. In the United States, wine laws vary in federal, state and local realms. Wine laws in the United States regulate what appears on the label, how it is distributed, where and when it can be sold, and intellectual property.
This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.
The findings were mentioned that, the New Zealand wine and wine tourism were common among domestic travelers compared with the international travelers, due to lack of knowledge about the wineries. Least attraction was seen from the younger visitors visiting the vineyards. It is also seen that the winery
Tourism can be defined as the set of activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year and whose main purpose of travel is other than the exercise of an activity renumerated from within the place visited.
There are a lot of people want to see the unseen and discover the unknown so, some of people use various means such as reading books and others watching document movies but the best mean is travelling for tourism because it give them the chance to increase their knowledge and experience by a visual knowledge. The meaning and the concept of Tourism is vary and different according to the language and the region so, it can be defined in different ways. Also, the present day tourism is not the same as travels of the early periods of human history. Tourism as a modem term is the temporary movement of people to destinations outside their normal place of work and residence. Such a pleasure-seeking tourist is a traveler moving from place to place or visiting the same place time and again. There are a lot of benefits of tourism for the tourists and for the countries which they visit. First for the tourists, the tourism has educative value such as, trade, commerce, history, languages, culture, geography, and costumes. Second for the countries, the tourism has economic impact such as it increase the international income. Also, it has socio- cultural impact, and environmental impact. For all these reason tourism is very important for the people and societies. The purposes which make people travel from place to another is various and different. Some of the important classifications of tourism are religious tourism, ecotourism, and medical tourism.