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In my opinion any marketing manager who is not utilizing social media as a marketing tool is failing to utilize an extremely cost effective means of reaching their target market. There are a wide array of sites that an shrewd manager can utilize to market their products, sites such as Facebook, Yahoo, Google, Bing, My space, YouTube and many others. I believe that the site that the marketing manager chooses would depend on the type of customer that they are attempting to target. Actually, the only limits to their marketing strategy are vision and creativity. As with all things marketing with social media is not without risks. If the marketing manager is not familiar with the laws that govern the conduct of business on the …show more content…

The next area that I will discuss is the federal regulations that govern interstate transactions. Since consumer transactions that take place on social media web sites often cross state lines, the Federal Government has developed and passed laws that can best control these transactions. There are many Federal regulations in place to provide consumers with protection when they participate in transactions via social media sites. These regulations range from taxation on goods, restrictions on state laws restricting interstate commerce, and protection of electronic fund transfers. These laws are growing in importance as more and more consumers choose to transact business via social media sites. A consumer should be aware of their rights and responsibilities before engaging in e-commerce. The E-Sign Act provides consumer and business protection by allowing contracts to be signed without paperwork by using the click-wrap agreement, and the Federal Trade Commission has several protections in place for purchases made online for more than $25. There are many different regulations put forth by the Federal government, but there are many ways a consumer can develop safe practices when engaging in internet transactions. This includes using reliable, reputable companies to purchase from, using secured browsers, understanding terms and conditions prior to purchase and finally keeping records of all transactions. Next I will examine

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