ORGANIZATIONAL VALUES IN MANAGERIAL
COMMUNICATION*
Ivan Malbašić**
Ruža Brčić***
Received: 14. 3. 2012
Accepted: 14. 11. 2012
Review
UDC: 65.012.3
Organizational values have recently been regaining importance, which is reflected in the fact that they are commonly referred to as organizational foundations.
Indeed, practice has proved that those values provide the basis for decisionmaking at all levels of the organization – from senior management to the nonmanagerial employees. This paper addresses the issue of communicating organizational values in managerial communication. In particular, communicating organizational values to employees, customers and other stakeholders is discussed. It is concluded that although the
…show more content…
In the following sections, the ways of communicating organizational values to employees and customers as well as to other stakeholders will be looked at. It should be noted that managerial communication of organizational values can facilitate a more powerful communication and implementation of organizational values within an organization.
2. DEFINITION OF ORGANIZATIONAL VALUES
Over two thousand years ago, in 431 B.C., "Pericles in Ancient Greece eloquently urged the Athenians, who were at war with the Spartans, to adhere to values such as those inherent in democracy: informality in communication, the importance of individual dignity, and promotion based on performance.
Pericles realized that the underlying values might mean victory or defeat"
(Weihrich and Koontz, 1998; 333). Nevertheless, it was not until the 1970s that a systematic investigation of organizational values started within the psychological approach represented by Milton Rokeach, who defined a value as
"an enduring belief that a specific mode of conduct or end-state of existence is personally and socially preferable to an opposite or converse mode of conduct or end-state of existence" (Rokeach, 1973; 5). He also developed the first classification of values that was based on goals and means of their achievement, wherein he distinguished terminal from instrumental values (Rokeach, 1973; 7), defining them in the following way:
• terminal values refer to desirable
Accounting, marketing, operations, production, distribution and human resources will feel differently about the decision. It is important that these feelings can be expressed without fear or ridicule
The above statement makes a huge impact, and in the role as manager this is so true. Communication both professionally and personally starts with
The degrees to which these values are upheld also pose as a challenge to management and employees. Although both parties may agree to these established values, employees may be faced by situations where their personal and cultural values may contradict with the degree as to which the organizational values are upheld. The main challenge here is setting priorities among the values and objectives of the organizations or the people involved. Making the best decision suitable for the situation and the people concerned requires critical analysis of the factors (values, objectives, and people) involved.
In this essay, I am going to discuss how practices of leadership contribute to managing communication in the post bureaucratic era. This essay shall discuss the effectiveness of leadership approaches in the post bureaucratic era in managing communication in organizations. In section 1, I shall discuss leadership in terms of communication by drawing upon the article by Barry B. (2007). In addition, I shall also discuss the use of communication in running an organization in a leader’s desired way (Jack, G., 2004) and the need of contingency approach (Browning, 2007, pg 190) while communicating with employees. In section 2, I shall discuss how management stimulate loyalty in employees through embedding organizational identity (Gagne, J.F.,
The management level of this company has lack communication with their employees. The company never empower their employees, which makes all the employees become lazy and more likely to listen the orders from the SMART group.
There are many ways of communicating ethos, mission aims and values. However the best way to communicate this is by ensuring us as adults display the behaviours we want to see, we must be kind and considerate, as this is the behaviour the children will follow. They can also be communicated via the written word, through reports, letters and the school prospectus. As long as this information is readily available it can be a very effective way of communicating the above, as it means that they are always on hand to refer back to.
Communication is holding an important role in an organization. It facilitates people in making decision and making the decision implemented in actions. Therefore, organizational communication is seen as a process of moment-to-moment negotiations among the members of fulfilling their needs as employees and the needs of the organization. They mention that the needs of the employee are including autonomy, creativity, and sociability; while the organization has to control and coordinate their employees to meet its certain goals. In Southwest,
The interpretative view of organizational communication developed from a humanistic approach to organizational behavior. The approach views organizations as cultural centers that develop over time. Consequently, the cultural setting of an organization determines the relationship between the management and the employees as well as between the employees. The interpretive organizational communication approach centers on the nature of communication between human beings in their natural environments. Moreover, the approach seeks to establish communication between persons whose incentive to communicate develops from the desire to accomplish the goals that describe the organization.
Values are personal because they are individual belief. Values can be end values or instrumental and individual needs both because it enables one to reach a decision, act, be committed and be able to focus on the current issues, which are reflected in the future. The two sources showed the similarities in their presentation concerning the actions or values congruence in that the leader gains credibility in the workplace. Leaders should clearly demonstrate their values incongruent way because it is the basis of developing credibility and inspiring others to follow and listen (Hoyle, 2007). The authors recommended the importance of leader’s ability to articulate their values to enable others to understand the significance of personal beliefs.
Moreover, it is imperative that you understand the values of leader-follower communication for laying the foundation of any type of successful business. Additionally, without communication, it would simply be impossible to communicate with the various levels and ranks that are involved in any type of business. Consequently, this happens whenever “employees feel that speaking up about issues and problems is futile, or worse yet, dangerous” (Morrison & Milliken, 2000, pg.721). Therefore, it is important for team members to understand about the organization, its culture, its products and services, and its response to any negative issues, thus. they improve their job and continue to serve as representatives to their community, their friends, their
Due to these studies, it is now emphasised that good communications are vital for good management. With a standard of
The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most
I’m pleased to inform you that our company would like to offer a wellness program to you and your spouse as a birthday gift. Our wellness program is all about investing in your health and helping you live a healthier lifestyle and make better choices. We believe that healthier the employee and his or her family happier he or she is and a happier employee can serve our customers better and help our company prosper.
Business communication requires avenues through which leaders, management, and workers communicate. It also requires the communication process between an organization and its partners, as well as the customers. In business communication, it is vital for an organization to develop a communication channel that is not only efficient and effective, but one that relays positive messages. Positive messages are crucial in developing good relationships with the employees, business partners, and customers. Research shows that we actually comprehend a positive statement 30 to 40 percent faster than we do a negative statement, our mind literally has to unscramble negative messages to determine the meaning (Simoneaux &Stroud, 2014). There is a power in using positive messages, a strategy in building relationships and producing positive results. When using positive messaging it is beneficial to use the 5 S’s, and goodwill messaging. The 5 S’s are; selfless, specific, sincere, spontaneous, and short. This paper looks into the effects of positive messaging, with an emphasis on goodwill messages, and the 5 S’s.
Communication is essential in all facets of an organization. It can aid in decision making, planning and conflict resolution. The ability to effectively communicate allows facilitation of relationships between superiors and subordinates; essentially this creates higher job satisfaction (Dogra, A., 2012). Open communication where employees have opportunity to voice their ideas and concerns, corelates to employees feeling a sense of value within the organization, which creates motivation (Dogra, A., 2012). Furthermore, in conjunction with these ideas, a sense of partnership and loyalty begin to develop between subordinates and superiors. The responses to this are typically seen in greater responsibility being given to the subordinate.