(1) As a consumer yourself, does the convenience ofonline shopping outweigh the loss of privacy thatmarketing analytics can create? Why or why not? (2)If the creative side of marketing appeals to you, howdo you feel about the data-heavy nature of marketinganalytics?
(1) As a consumer yourself, does the convenience ofonline shopping outweigh the loss of privacy thatmarketing analytics can create? Why or why not? (2)If the creative side of marketing appeals to you, howdo you feel about the data-heavy nature of marketinganalytics?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
(1) As a consumer yourself, does the convenience of
online shopping outweigh the loss of privacy that
marketing analytics can create? Why or why not? (2)
If the creative side of marketing appeals to you, how
do you feel about the data-heavy nature of marketing
analytics?
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