Answered: 1) Describe the product that you have…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store, clothing shops or supermarket. The store you choose must be one that has the products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows you to enter the store, walk around the aisle and pick up your own grocery. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product Your Tasks Answer the follow questions in relation to that product which is Chebe hair shampoo Questions (1) Describe the product that you have chosen (2) Comment on the information provided on label (Informational or promotional) (3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5) Who is the product targeted to? Who is the target audience? (6) What consumer need does the product satisfy (7) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8) What marketing activities are used to promote the product in the store or otherwise (9) What marketing activities are used otherwise to promote the product generally? (10)Based on the information you have collected and your observation, state what are the 4 P’s of this product

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