1. A company’s marketing mix will often be different for different   countries based on each of the following except a. A country’s infrastructure and telecommunication b. The income or lack thereof of consumers in a country c. A country’s political level d. A country’s values, norms and local preferences   2. Managers may want to choose an expatriate when the following factors are true except; a. The corporate strategy is focused on global integration b. Immigration rules regarding foreign workers are restrictive c. Company – specific technology or knowledge is important d. Work rules regarding local workers are restrictive   3. Which of the following are not ways that Meredith Grey can chose to organize jobs at Sloan International: a. Type of customer b. Costs c. By products

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. A company’s marketing mix will often be different for different   countries based on each of the following except

a. A country’s infrastructure and telecommunication

b. The income or lack thereof of consumers in a country

c. A country’s political level

d. A country’s values, norms and local preferences

 

2. Managers may want to choose an expatriate when the following factors are true except;

a. The corporate strategy is focused on global integration

b. Immigration rules regarding foreign workers are restrictive

c. Company – specific technology or knowledge is important

d. Work rules regarding local workers are restrictive

 

3. Which of the following are not ways that Meredith Grey can chose to organize jobs at Sloan International:

a. Type of customer

b. Costs

c. By products

d. Job function

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