1. Consider a familiar product, such as Apple’s iPhone. What would you consider to be its next closest substitute? Describe two factors that would differentiate the iPhone from its next closest substitute. 2. What is the difference between a positive differentiating factor and a negative one? Is it possible for an item to simultaneously have both positive and negative differentiating factors? 3. Which would be more prudent: pricing an item above its VTC, exactly at its VTC, or below its VTC? Explain your reasoning.

Q: If a salesperson tells a manufacturer that the machine the salesperson is selling is better than com...

A: Pricing is one of the most significant elements in the marketing mix of any product or service. The ...

Q: Describe the three functions of marketing intermediaries.

A: The distribution channel is referred to the chain through which product reaches to customers from pr...

Q: From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can impro...

A: Marketing is the process of creating, communicating and delivering customer value. The marketing act...

Q: What is jury of executive opinion?

A: It is a method of prediction using a combination of predictions prepared by a number of individual e...

Q: Joshua was interested in becoming a professional photographer. He’d recently graduated college with ...

A: Social media - An interactive technology or communication medium that facilitates the creation and s...

Q: Define penetration pricing strategy?

A: Penetration pricing is generally used by new entrants into the market. 

Q: describe the two broad new product pricing strategies. When would each be appropriate?

A: A new product pricing strategy is adopted when the new product is introduced in the market.

Q: Define MERCHANDISING STRATEGY?

A: Marketing is a function of making the product reach market and end-users. The function that is cruci...

Q: Define selective distribution?

A: Distribution channels includes a retailer, wholesaler or manufacturer. A wholesaler is the one who b...

Q: This sources of new ideas not only have suggestions for completely new products, but they can also h...

A: Since you have asked multiple questions so we will solve the first question for you. If you want any...

Q: Explain traditional marketing versus digital marketing

A: Digital marketing vs traditional marketing: what’s the difference between the two and which one shou...

Q: Four merits of kiosk

A: Ans. Introduction    A kiosk generally refer to the stall or small shops wherein the products are so...

Q: Discuss the purpose of STP and use an example of discuss this using a product of service of your cho...

A: STP is Segmentation Targeting and Positioning Segmentation - During segmentation we identify custome...

Q: Define Retailing?

A: There are various activities going on in the company in Parallel. These activities includes producti...

Q: How are Marketing ethics relevant to research ?

A: Marketing research ethics can be described as ethical conduct of the marketing research such that th...

Q: What are some of the difficulties associated with managing IT infrastructure and management systems?

A: IT infrastructure is a broad sector consisting of various components such as network and security in...

Q: What is the difference between entrepreneurship and an entrepreneur? Briefly expound your answer, th...

A: The needs and desires of the customers evolve continuously. Some of the needs and wants of the custo...

Q: Compare to Netflix What is your assessment of the strength of the competitive rivalry among the lea...

A: Netflix is a location where there is a lot of competition. While competitors such as Amazon can prov...

Q: Describe the supply chain for your university or college.Who are the suppliers,

A: A college or university are places where students can learn and get specialised knowledge about a ce...

Q: 1.2 The main content of the assignment should include the following: - Imagine that you have created...

A: For launching any product or services there are several components that needs to strategically plann...

Q: Marketing question Explain whether the social marketing the same As social advertising?

A: Summary Introduction : Social Media Marketing refers to the digital marketing , it can be referred t...

Q: 0,000 units could be sold! They are worried about setting the right price, but want to tween a 30-40...

A: We will choose the value based method for calculating the price for this product. Other methods is c...

Q: What is meant by a marketing channel?

A:  A channel of distribution is a network of companies or intermediaries through which a product or se...

Q: The Unhappy Customer

A: Substance abuse means excessive use of illegal drugs for the purpose other than they are actually me...

Q: the 4 p's marketing

A: The four PS of selling is the foremost vital aspects of selling product or services. These are so an...

Q: Define direct channel?

A: Distribution channel is the path through which the products moves from the company to the customers....

Q: n you modify this product to make it accessible to consumers in underdeveloped countries Dwer income...

A: It is absolutely important for companies to come up with low price variants of products which a more...

Q: QUESTIONS: 1. Do you think that this campaign is likely to increase short-term sales? 2. Why would a...

A: Answer 1. People are easily attracted to sales discounts and sales promotions, as well as winning re...

Q: Discuss the factors that have led to increasing importance of marketing research in india

A: Ans. Introduction    Marketing research includes all those activities which are concerned with deter...

Q: Explain why physical appearance and in-use properties are important in a facial wash

A: Marketing is to build customers. But Promotion is to build customers now. It creates an urgency and ...

Q: competition by thinking and acting strategically. Planning is taken out of the hands of lower-level ...

A: The strategic planning is one of the most important step for any crisis management and it is a long ...

Q: Requirement: I need a detailed analysis about the pros and cons of doing this business and calculati...

A: In the given scenario, Sky, an entrepreneur, manufactures and deals with skateboards. We will be not...

Q: Define CUSTOMER SERVICE STRATEGY?

A: A customer service strategy is a comprehensive plan for dealing with client contacts. It enables you...

Q: BGC Matrix and how it is applied to the Positioning School of Strategy

A: Positioning is a critical part of organizational strategy. With right positioning, company can make ...

Q: The main statistic that is used to monitor unemployment in the economy is a) the inflation rate. O b...

A: Unemployment occurs when people are unemployed while looking for work. Unemployment rate is a percen...

Q: Born Globals, what are they?Contrast with the “Wortzel & Wortzel 5 Stages” model

A: Born Globals are the companies and organization which from the very beginning of their activities pu...

Q: The Zara storey demonstrates how information technologies may have an influence on every aspect of b...

A: Zara is the market leader owing to its cutting-edge technology use. The Spanish apparel store has ab...

Q: What is Marketing? Why is it important in the firm or business

A: Every organisation create products and services which cater to the needs of customers. These product...

Q: Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty t...

A: The research or survey is conducted for a specific subject matter and administer a certain matter in...

Q: What is supply chain?

A: Functions of distribution channels are as follows: • Transactional functions: A channel is used to c...

Q: Explain and describe the process of CRISP-DM

A: The CRISP-DM methodology offers a structured approach for planning a data mining project. This metho...

Q: Services create special needs for the marketing mix. For each element of the marketing mix explain h...

A: Concept Introduction : Services are considered to be an intangible asset, it can also referred as th...

Q: Assume you run an Internet business with a couple of friends from college. Your company sells ticket...

A: All business operations are broken down into four sub-function. Each sub-function has a separate dep...

Q: What kinds of marketing channel functions can be performed over the Internet? Wh

A: 1. Individuals utilized prefer direct marketing, such as mailings, or indirect distribution means, s...

Q: List at least one reason and explanation on why would a business want to have different types of net...

A: Causal contact network : These are general business bunches that permit many individuals from differ...

Q: What is the nature of marketing channels, and why are they important?

A: A marketing channel (also known as a distribution channel) is a set of people and organizations that...

Q: Are algorithms subject to patent protection?

A: Algorithm is defined as "a procedure or set of rules to be followed in computations or other problem...

Q: the connection between information management and ethical principles

A: As businesses keep it going about the said big data revolution, knowledge as well as however corpora...

Q: Traditional brand metrics measures brand awareness and consumer engagement - True or False.

A: Every brands can adopt traditional brand metrices which it measures the market size, identifies the ...

Q: Define Omnichannel retailing

A: The term "omnichannel retailing" refers to a retailer's efforts to create a uniform, coordinated con...