Answered: 1. Having read about the theory of…

Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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The theory of Agenda Setting responds to a theory called "the hypodermic effect" which was worried that new mass media technologies like the radio and TV were somehow going to be able to "inject" you with particular ideas or beliefs much like a hypodermic needle would. After World War II, the fear that political propoganda could lead our population to be controlled as we feared the German population had led to a rise in mass media effects research. The theory of Agenda Setting is a response to the hypodermic theory where instead of worrying that the media will "tell us what to think," in fact what happens is that that the media seems to "tell us what to think about."

1. Having read about the theory of Agenda Setting, do you think the media covers what it does because that's what we're talking about and want to know about, or do we talk about and want to know about things because the media sets our agenda? Explain your reasoning.

2. From Lenart's article. Do you agree with the Competitive model or the Reinforcing model. Why?

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