1. How can marketers make effective use of digital and social media in marketing their products and services in various countries? 2. Explain the concept of integrated marketing communications (IMC). 3. What is marketing, and what is the role IMC plays in the marketing process?
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Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
1. How can marketers make effective use of digital and social media in marketing their products and services in various
countries?
2. Explain the concept of integrated marketing communications (IMC).
3. What is marketing, and what is the role IMC plays in the marketing process?
Step by step
Solved in 5 steps
- Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?How might advertising make markets less competitive? How might it make markets more competitive? • Give the arguments for and against brand names.
- 4.1 Explain the importance of research when preparing for a publicrelations campaign.Students are to describe any TWO (2) activities undertaken by a company in theircommunity that they would consider to be marketing activities. 1.You are to describe themarketing activities that you encountered/ experienced or observed2. Identify what marketing activities you consider them to be?3. Explain in your own words what is the company that is undertaking the activities tryingto do. What do you think is their objective(s)?4. Who are the activities or messages targeted to?5. Based on your reading of the course material, what marketing principles do theseactivities demonstrate?6. Do you consider the activities or messages to be effective? Why or why not?Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?
- What is the marketing objective or purpose for the following marketing tools? 1. Buzz Marketing 2. Product Placement 3. Advertorial 4. Gateway Marketing 5. Subliminal AdvertisingSelect an advertising campaign and analyze it. Create a 150-250 word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response: Did it create a desire for the product advertised? Why? •What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better? . How can a marketing manager measure the effectiveness of his or her advertising campaign? • What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?Write a summary of 'Email Marketing in the Digital Age' by April Mullen.
- Critical Thinking advertising and other forms of marketing communications have changed radically duringthe last decade or so as a result of digital technology.list some of these changes. What about each of thesechanges has benefitted consumers? harmed consumers? Benefitted marketers? harmed marketers? Whatchanges would you recommend?How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising?3. Explain Content marketing? 4. Discuss Relationship management?