1.Upstream supply chain members are A. retailers B. manufacturers C. end-use customers D. suppliers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.Upstream supply chain members are

A. retailers

B. manufacturers

C. end-use customers

D. suppliers

 

2.The integrated group of business processes that form a supply chain are

A. marketing, manufacturing and finance

B. procurement, production and distribution

C. manufacturing and service

D. demand, value, and quality

 

3.The bullwhip effect occurs when

A. slight to moderate demand variability becomes magnified as demand information is transmitted back upstream.

B. slight to moderate demand variability becomes magnified as supply information is transmitted back upstream.

C. slight to moderate demand variability becomes magnified as demand information is transmitted back downstream.

D. slight to moderate demand variability becomes magnified as supply information is transmitted back downstream.

 

4.The key element in achieving supply chain integration is

A. quality management

B. ISO certification

C. information technology

D. EDI

 

5.A disadvantage of RFID technology that has hindered its widespread use is that it

A. needs a direct “line of sight” to read a product code

B. is slower than barcode technology

C. is more labor intensive

D. is more costly than barcodes

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