111) A research associate is requested by his boss to write a report identifying potential new arenas in which the business might launch overseas operations. Which of the following categories is the associate least likely to include as a potential arena in his report? A) technologies B) customers C) product categories D) channels
111) A research associate is requested by his boss to write a
report identifying potential new arenas in which the business might launch
overseas operations. Which of the following categories is the associate least
likely to include as a potential arena in his report?
A) technologies
B) customers
C) product categories
D) channels
112) Which of the following is not an example of a
vehicle as described in the strategy diamond?
A) joint ventures
B) internal development
C) licensing
D) customer service
113) ________ is/are not a vehicle described in the
business strategy diamond.
A) Reputation
B) Franchising
C) Acquisitions
D) Joint ventures
114) A company makes a decision to expand only by developing new
stores internally. The company can best be described as using which of the
following?
A) the vehicle of organic growth
B) the vehicle of acquisition
C) the economic logic of customization
D) the differentiator of alliances
115) In the perceptions of consumers, low prices tend to be
associated with ________.
A) low quality
B) wide availability
C) fast ship times
D) state-of-the-art technology
116) A company decides to expand its business operations
overseas. It plans to enter Asia first, followed by Europe and then Africa. This type of planning is an example of which of the
following aspects of business strategy?
A) economic logic
B) staging
C) vehicles
D) arenas
117) Acme Wholesale Supply is considering expanding its sales
operations overseas. Which of the following factors is most likely to have a
major impact on Acme’s decision regarding staging of the expansion?
A) prices
B) locations
C) resources
D) channels
118) A company plans to maximize its profits by charging premium
prices for superior customer service. This plan represents an example of which
of the following aspects of strategy?
A) economic logic
B) arenas
C) vehicles
D) staging
119) Which of the following would be least likely to
drive a company’s staging decision regarding expansion into a particular
market?
A) the need for early wins in the proposed expansion market
B) a brief, time-bound window of opportunity for the expansion
C) a sense of urgency posed by technological advances in the
market
D) significant financial resources made available for the
expansion
120) A company executive makes a presentation to the company’s
shareholders regarding the major components of the company’s business strategy.
Which of the following is the executive least likely to mention when
explaining the component of economic logic?
A) economies of scale
B) internal development
C) proprietary product features
D) superior service
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