13. Step in social marketing plan that focuses on the measurement and final report on what happened. 14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible. 15. As according to healthstyles segmentation, they are the segment  who are in excellent health, although they are somewhat indifferent to living healthfully.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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13. Step in social marketing plan that focuses on the measurement and final report on what happened.

14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible.

15. As according to healthstyles segmentation, they are the segment  who are in excellent health, although they are somewhat indifferent to living healthfully.

MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and
then match each statement from these given choices. Select only the letter of choice*. If
answer is not given answer XX.
*Example: If answer is Evaluation write only letter M
A. ACTION
B. ACTUAL PRODUCT
C. AUGMENTED PRODUCT
D. BARRIER-FOCUSED
POSITIONING
E. BENEFITS-FOCUSED POSITIONING
F. BRANDING
G. CAUTIOUS
H. COMMUNICATION CHANNELS
I. CONTEMPLATION
J. CORE
K. DEMOGRAPHIC SEGMENTATION
L. DIFFUSION OF INNOVATION
M. EVALUATION
N. EXCHANGE THEORY
O. GEOGRAPHIC SEGMENTATION
P. HARD-LIVING HEDONISTS
Q. INNOVATOR SEGMENT
R. KNOWLEDGE OBJECTIVES
S. MESSAGES
T. MONETARY COST
U. MONITORING
V. NON MONETARY BENEFITS
W. NONMONETARY COST
X. PARTNERSHIP
Y. PASSIVE HEALTHY
Z. PHYSICAL FANTASTICS
AA. PLACE
BB. PUBLIC
Transcribed Image Text:MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and then match each statement from these given choices. Select only the letter of choice*. If answer is not given answer XX. *Example: If answer is Evaluation write only letter M A. ACTION B. ACTUAL PRODUCT C. AUGMENTED PRODUCT D. BARRIER-FOCUSED POSITIONING E. BENEFITS-FOCUSED POSITIONING F. BRANDING G. CAUTIOUS H. COMMUNICATION CHANNELS I. CONTEMPLATION J. CORE K. DEMOGRAPHIC SEGMENTATION L. DIFFUSION OF INNOVATION M. EVALUATION N. EXCHANGE THEORY O. GEOGRAPHIC SEGMENTATION P. HARD-LIVING HEDONISTS Q. INNOVATOR SEGMENT R. KNOWLEDGE OBJECTIVES S. MESSAGES T. MONETARY COST U. MONITORING V. NON MONETARY BENEFITS W. NONMONETARY COST X. PARTNERSHIP Y. PASSIVE HEALTHY Z. PHYSICAL FANTASTICS AA. PLACE BB. PUBLIC
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