18. In class, I suggested that there are three levels of ethics through which we needto consider marketing. Select those three ethical areas from the following list.Group of answer choices:-Larger causes like shoes for kids in poor areas of the world - far from where mostshoes from the company are purchased.-Paying executives exceptional salaries.-Ensuring that profit margins are as low as possible.-Running a company responsibly by treating employees, vendors, communities,industries and their surrounding society ethically.-Fundamental morality selling a product.

answer Managing a company ethically by placing a high priority on employees, merchandisers,…

Answered: 18. In class, I suggested that there…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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BUSINESS ETHICS ASSIGNMENTS 1. Identify and explain in detail the three main types of Normative ethical theories. 2. CASE STUDY Towards the end of her senior year of high school, Grace volunteered for a local animal rights organization. Although she was always an animal lover, she had never really considered the issue of animals being raised to be eaten. During her time with the organization, she became passionate about animal rights and became a vegetarian. She was also able to convince her parents to become vegetarians. Now a new freshman, Grace faces a dilemma. Everyone around her seems to eat meat. Though the dining hall offers plenty of vegetarian options, she is unhappy about the presence of meat as a constant feature among the offerings. Grace isn't able to put aside her feelings about the suffering of animals. Going by her own experience of having her eyes opened to the cause, Grace is convinced that spreading knowledge about the suffering of farm animals is the only way of…
UserChoose one of Confucius's teachings and describe how that principle relates to the military ethical perspective. Does it support your perspective or contrast with your perspective? How does this principle compare to one of the other ethical perspectives covered in Chapter One (Utilitarianism, Altruism, etc.)? Is it quite similar or quite different?
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Ethical principles in business are not much different from society’s ethical principles, in general’. Discuss the statement above in not more than 5 sentences. Discuss the consequence and impact of the school of ‘universality of ethics’ on a multinational company Discuss the consequence and impact of the school of ‘relativity of ethics’ on a multinational company. Why is utilitarianism referred to as the “pig philosophy”?
What is the importance of ethics and social and corporate responsibility in companies today and how could their image be affected if they are not aligned with these concepts? Provide an example of a company that has been affected by not having proper ethical standards. What are normative study and descriptive study?
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18. In class, I suggested that there are three levels of ethics through which we need to consider marketing. Select those three ethical areas from the following list.