2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.
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- Assume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analyticsIDENTIFICATION: PLEASE PROVIDE AN ANSER ON THE FOLLOWING QUESTIONS. 1. This is a strategy primarily for achieving low-cost leadership among industry competitors 2. This is also known as channels that link the organization to its customer. 3. It determines the means to implement the strategies. 4. This includes both political and legal factors. 5. It is the function responsible for acquiring and evaluating market and consumer -based information for decision making. 6. A respondent can answer these questions in his/her own words. 7. It is the body of the survey questionnaire. 8. It is the stage in the process where the questionnaires are administered to the selected respondents. 9. She/he is the person who tries to convince others of the need for the product/services and influences the purchase decision. 10. It is a status hierarchy in which individuals and group.multiple1- Organizations that seek the most-qualified executive available for a specific position and are generally on assignment from the company needing a specific type of individual are referred to as A- employment agencies B- job fairs. C- progressive search firms. D-executive search firms. 2-Which of the following provides an example of special event recruiting? A- Internships B- Recruiters. C- Employment agencies D- Job fairs. 3- What is perhaps the most common approach to meeting short-term fluctuations in work volume? A. Overtime B- Subcontracting C- Temporary employees D- Employee leasing. 4- The least-expensive recruitment method that provides the broadest coverage is probably through the use of A- newspaper advertising. B- special events C- recruiters. D- employment agencies.
- Examples of Purposive Sampling1. A diaper company intercepts any shopper buying diapersin a supermarket to determine their preference in buyingdiapers. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys andinterviews the people lining up to apply for financialassistance. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population?1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer wants to produce a three (3) month sales forecast based on the data produced from the research. Objectives: Why users shop online versus in store How to take advantage of the online channel How to improve the company’s website Why does Nordstrom.com (their competitor) appeal to cosmetic consumers versus other websites. Ways to improve consumers’ in-store experience Requireed: Produce fictitious findings, chart and dat analysis that relate back to the objectives.
- Whice best describes a "beta error" in business research? Group of answer choices a. Concluding something is not significant (Accepting Ho) when in fact it is not. b. Concluding something is not significant (Accepting Ho) when in fact it is. c. Concluding something is significant (Rejecting Ho) when in fact it is not. d. Concluding something is significant (Rejecting Ho) when in fact it is. e. A beta error is not possible in business researchq25- Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?” Select one: a. Prescriptive analytics b. Predictive analytics c. Descriptive analytics d. Diagnostic analyticsHow does a food company forecast demand for its meat snack and sausage products? Oberto Sausage, an 85-year-old family business in Washington State, sells beef jerky and other packaged meat products, such as pork rinds and smoked sausage sticks, directly to mass merchandisers and supermarket chains. Oberto has been enjoying double-digit growth. The company has also been expanding its consumer marketing efforts into the digital realm; it recently concluded a successful sweepstakes promotion that invited participants to text in their entries from their cell phones. Growing demand means accurate forecasting is critical to Oberto’s ability to provide a steady supply of fresh products to the right places at the right time. Forecasting also ensures Oberto has the necessary ingredients and packaging available to fill orders on time. In its recent search for a new computer-based forecasting system, the company looked for a way to create a model of routine and ongoing…
- 13 Data provided by Wendy, who is taking part in a marketing research study, shows that she had cereal for breakfast on Monday and Wednesday this week, and a bagel on Wednesday. It is most likely that Wendy _____. reports what she is eating on an app is part of an online survey is a mystery shopper in a diner has been posting her meals onto her social media accountWhich of the following methods lends itself to forecasts for long-term emerging phenomena or revolutionary technologies? A. the sales force estimate technique B. the delphi method C. the jury of executive opinion method D. market testing34. Method - can be in two parts: research design, finance and data collection Select one:TrueFalse