20 years and had stable growth year on year. However the past 2 years have not been easy as the bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of this financial year as well. Both business owners can only attribute the loss to low sales volumes they have been experiencing, as both walk in and call in customer numbers have drastically decreased since June last year. Tom who is responsible for marketing knows that the market has changed and knows that their current marketing techniques (flyers, pamphlets and local newspaper ads) are not reaching the right audience and need to explore other avenues. They have thus hired you as their Digital Marketing Manager to help take their bakery online and help them increase both online and offline sales within the next 12 months.

20 years and had stable growth year on year. However the past 2 years have not been easy as the bakery recorded a loss for the very first time last year and is set to meet a similar fate by end of this financial year as well. Both business owners can only attribute the loss to low sales volumes they have been experiencing, as both walk in and call in customer numbers have drastically decreased since June last year. Tom who is responsible for marketing knows that the market has changed and knows that their current marketing techniques (flyers, pamphlets and local newspaper ads) are not reaching the right audience and need to explore other avenues. They have thus hired you as their Digital Marketing Manager to help take their bakery online and help them increase both online and offline sales within the next 12 months.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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