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- how is the statment a good esample of why validity and demographics is more valuable in advancing cross-cultural research? The most valuable and important research designs in advanced cross-cultural research are validity and demographics. Validity can be a construct, internal, or external. “Construct validity typically refers to the degree to which a variable has been operationally defined so that it captures the essence of a hypothetical construct under study. ”(Keith, 2019, p. 109-114). “Internal validity reflects the confidence with which we can draw cause and effect conclusions from our research results.” (Keith, 2019 p. 109-114). “External validity is the degree to which research results can be generalized beyond one's sample.” (Keith, 2019 p. 109-114). Demographics are valuable and important because demographics can help categorize and establish correct cultural information. There are advantages and disadvantages to having multi demographical areas involved in studies. In small…Discuss and identify demographics and psychographics question I have a fair grasp of the subject but am not able to put it in words or compile it properly Discuss and identify demographics and psychographics for one of the four pairs Select only one – Porsche automobile and Ford pickup trucks – Dial soap and Neutrogena soap – Southwest Airlines and American Airlines – Wal-Mart and Nordstrom8 Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines. Select one: a. False b. True
- When developing a profile for your target mareket(s), what is the best way to avoid personal bias so that you can genuinely reflect the market's actual needs and desires rather than your own perception of those?Out of the six kinds of reference group influence ( normative , comparative, informational, utilitarian, value-expressive), what kind of influence does a fitness influencer have on an individual.20. What sorts of behavioural biases can be manipulated to: a. Encourage customer online purchases on a website? b. Encourage Canadians to save more for retirement? c. Encourage individuals to give up a bad habit?
- Match the method to its description: Field Research Overt Participant Observation Field Research Covert Participant Observation Secondary Data Analysis/Existing Sources Research Field Research Ethnography Experiment Survey Interview Field Research Case Study Survey Questionnaire Click, Lee and Holiday's Lav Tea Room Trade Study GSS data mining to find out Fixin' to Git The Bumper Sticker Study Middletown: A Study in Mc Feral Child: Oxana Malaya V Brown Cows and Chocolate v Fielda) Define what is meant by ‘attitudes’ in a marketing sense and explain what the individual components of the tricomponent model are b) Using the functional theory of attitudes model (Katz), explain the significance of each of the 4 types and provide an example from your own personal experience which highlights its relevance(Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new way to segment their market. The plan is to survey the UF population and get general subjective measures. After receiving their responses, Study Edge will have a better idea of their potential customers product usage, media usage and overall lifestyle. What measurement approach did Study Edge utilize? O Personality Index Study O Denefil Study O Activities, Interests, and Opinion Study O Heavy Half Study O AD Preface Study
- Define two of the following terms – a) chronemics, b) oculesics, c) haptics, d) proxemics.Choose the correct word : People's voting behaviour is influenced by political, social, and _____________ factors. Select one: a. intensive b. wealthy c. economic d. slightCASE In his research entitled Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman (Renjith,2020), cited that the Sultanate of Oman is a very vibrant mobile market with over 177% penetration on mobile usage. There are active regulation and enforcement of the market regulations, and high levels of supervision of mobile and internet operators. Almost 92% owned a smartphone and there is a widespread use of the latest smartphone handsets, and almost 82% of the respondents indicated they had intermediate-level skills with mobile technologies (www.tra.gov.om, 2011). He also pointed out that Oman is the fastest-growing market for smartphones in the GCC region with 65 percent of users switching to these devices, according to Ashraf Fawakherji, Vice-President, Middle East, for Huawei (Gulf News, 2013). All of this information is a result of extensive market research. Considering the details mentioned in the case; Discuss the importance of market research. Discuss…
