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- Suppose you are a Marketing Manager of a 5-star Hotel located in Baguio City, Philippines. You are tasked to perform a SWOT analysis to know what are factors expected to affect the company's operations. Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company. Answer: S. If the situation refers to a Strength W. If the situation refers to a Weakness O. If the situation refers to an Opportunity T. If the situation refers to a Threat ___1. Excellent staff who are highly trained and very customer attentive. ___2. Business taxes will increase by 3% next year. ___3. The present promotional activities have a great appeal to customers. ___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments. ___5. Sometimes overlook financial issuances of check and deposited cash. ___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable…Read the following and Answer the questions that follow: One of the reasons’ companies develop Web sites is to attract more customers. The types of attractors that found are as follows: The entertainment park; the archive; exclusive sponsorship; the town hall; the club; the gift shop; the freeway intersections or portals; and the customer service centre. It has been established that all these types of attractors are very important for any company. Required: a) Discuss any three (3) types of attractors and where possible give examples to show how these attractors operate and assist business to achieve their goals. b) Service is often differentiated from products, and the four (4) distinct service features that distinguishes service from products are: intangibility; simultaneity; heterogeneity; and perishability. Evaluate the four (4) features that differentiates service from product.McKinsey 7S Model is a strategic assessment and alignment model. The 7S modelportrays seven elements of an organization as shown below:(a) Define each of these elements within the context of an organization (b) These elements are divided into two categories. Name the two categories
- A company, Martell MisMatch, is comprised of 4 units: Bob's cufflinks, Jennifer's Speakers, Cathy's ChatBox and Evan's Energy Drinks. Match the following SBU situations with the appropriate cell in the Boston Consulting Grid (BCG). Use each answer only once. Bob's cufflinks: slow market growth with #1 market share Jennifer's speakers: slow industry growth, low market share/cash flow Cathy's ChatBox: fast industry & growing, relative market share 1 [Choose ] [Choose ] [Choose ] [Choose ]For each of the following report situations, write a clear problem statement and list what factors could or should be explored. A manufacturer of breakfast cereals wants to attract a new demographic of consumers. The manufacture of a toothpaste wants a bigger share of the toothpaste market. A company wants to give its stockholders a summary of its operations for the past calendar year. A building contractor engaged to remodel an office for the Company X submits a report summarizing its weekly progress The supervisor do Department X must prepare a report about the need for a new staff member Baker, Inc is experiencing higher than normal employee turnover. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job. A restaurant manager must compare two possible suppliers of fresh seafood. An investment consultant must advise a client on whether to invest in the development of a lake resort. A consultant needs to help a wine shop…MCQs: Managers need to examine internal and external factors for risk management. External factors for risk may include all except, The economic environment Competitor’s activity Work culture and practice New technological changes SWOT analysis is commonly suggested method for: Controlling risk factors of an organization Implementing a new process Quality Improvement Managing challenges and opportunities During a change scenario manager need to, Understand and communicate the context of change Facilitate processes and operations Be innovative and tolerant of risk taking All of the above
- Discuss, with reasons, whether they fall into the category of applied orbasic research. Scenario 3 Effects of service recovery on customer satisfaction A research scientist wants to investigate the question: What is the mosteffective way for an organization to recover from a service failure? Herobjective is to provide guidelines for establishing the proper "fit" betweenservice failure and service recovery that will generalize across a variety ofservice industries.Tpoic: "Causes of rising food prices and the challenges faced by rural farmers in Mt. Royal, Carriacou". 1. Based on the topic about what are 15 survey questions that can be asked to the farmers.Smart Key Co.Ltd. Is planning to launch the newly invented Laser keyboard that lets you convert any surface into a keyboard. The keyboard connects to any devices with a Bluetooth such as your iPad or cellphone. In making the product available in the market, the company is seeking your advice in the following issues. 1. Analysis of Consumer Behavior & Decision Making of the product 2. Dissuss in details of STP of the products.
- Balanced scorecardCostco Wholesale Corporation (COST) operates membership warehouses throughout the United States and the world. Fifteen Costco metrics and recent initiatives are as follows1. Increasing same store sales2. Improving safety procedures for warehouse prepared foods3. Reducing the number of product returns4. Researching consumer preferences5. Increasing the number of warehouses with gas pumps6. Offering training programs for all new employees7. Offering awards for employees with more the five years of service8. Improving Costco online consumer experience9. Increasing gross profit percentage10. Changing containers from square to round to increase the number of containers that can be shipped on a pallet11. Developing a company-owned coffee roasting operation12. Using floor-ready packaging from suppliers13. Reducing warehouse energy usage for floor lighting14. Increasing the use of automation to increase efficiencies15. Increasing the average revenue per memberAssign each item…1. Investment advisors estimated the stock market returns for four market segments: computers, financial, manufacturing, and pharmaceuticals. Annual return projections vary depending on whether the general economic conditions are improving, stable, or declining. The anticipated annual return percentages for each market segment under each economic condition are as follows: Economic condition Market Segment Improving Stable Declining Computers 10 4 Financial 8 Manufacturing 6. -2 Pharmaceuticals -1 a. What are the decision alternatives given? b. What are the states of nature What is the recommended decision using optimistic, conservative and minimax regret approaches, C.Which of the following Strategic OM Decicion Elements do you prefer and why? Use example. Goods and services: This includes looking for ways to implement consistency in costs, quality, and resources across all business divisions. Quality Management: Be clear on the customer’s demands and then meet those expectations. Use market research to determine customer needs and batch quality assurance testing on products and services in production. Process and Capacity Design: Design strategies which support all production goals including technology and resources. A value stream map can help determine what processes are necessary and how to keep them running efficiently. Location: In developing a location strategy consider supply chain and how the location will receive supplies, the movement of goods and services internally and to customers, and the role of marketing and public relations in the location choice. Layout Design and Strategy: Consider the placement of desks, workstations, and how…