#3 Research on what the Gen C is and compile data points that you think would be key to doing initial segmentation. Cite your references (at least 3). Make this part very detailed so you can be very specific with your profiling. The goal is for your reader to be able know how to resonate to Gen C-ers. • Demographics • Psychographics Behavioral/Behaviorgraphics
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- “Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” What are your views on the above statement? Discuss in detail.11. Which of the following describe(s) measurable traits about a consumer, such as income, gender, or marital status? A) Psychographics B) Geographics C) Geo-demographics D) Behavior E) Demographicsb. Discuss the advantages and disadvantages of using demographics as a basis for segmentation
- Objective:Create a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationshipsChapter 4 discusses generational groups. Which ofthese segments is Coca-Cola targeting with “Share aCoke” and why?Creating a sub-grouo of pet lovers with the same inclination to grooming corgi is what kind of segmentation?BehavioralDemographicGeographicPsychographic
- Create a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.According to the content of the article below (also placed in module 3), the discussion in the article is about Psychographic segmentationUeltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21 TrueFalseCreate a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationships
- The 80/20 rule is most closely related to which basis of segmentation? Select one: O a. psychographic O b. demographic O c. opportunistic O d. behavioral O e. geographic The 03 technology refers to an innovative tennis racquet PrinceThe following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the futureExplain THREE (3) types of segmentation that is suitable to segment “YSL Lipsticks”.