38-39-40 Annswer those mcq A) The concept of being "important and profitable" as a prerequisite for targeting refers to the fact that: (Segments must be accessible to companies through persuasive communications and product distribution. Segments must be undifferentiated to facilitate their targeting. (The segments and their purchasing power must be high enough to Generate substantial income. The segments must not be too large to limit marketing expenses. B) Which of the following questions would be considered a good question for a questionnaire? Drug abuse is a serious offense; 1 =disagree at all, 7 = all to Agreed. Samsung is the best Android brand on the market. Do you agree? 1 = disagree at all, 7 - completely agree. Please rate our service on a scale of 1 to 7, 1 being bad and 7 being excellent. (How did the teachers and students of your school react to the new 45-minute meal period; 1 being dissatisfied and 5 being satisfied. C) In the consumer decision-making process, after evaluating the options, customers are ready to switch to the purchase. What factor can facilitate the purchase at this stage? Awareness of a product and its cleanliness. Ensure that consumers have access to appropriate information, Where and when they need it. • Offer free shipping. Reminder advertising to remind customers of a need.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

38-39-40 Annswer those mcq A) The concept of being "important and profitable" as a prerequisite for targeting refers to the fact that: (Segments must be accessible to companies through persuasive communications and product distribution. Segments must be undifferentiated to facilitate their targeting. (The segments and their purchasing power must be high enough to Generate substantial income. The segments must not be too large to limit marketing expenses. B) Which of the following questions would be considered a good question for a questionnaire? Drug abuse is a serious offense; 1 =disagree at all, 7 = all to Agreed. Samsung is the best Android brand on the market. Do you agree? 1 = disagree at all, 7 - completely agree. Please rate our service on a scale of 1 to 7, 1 being bad and 7 being excellent. (How did the teachers and students of your school react to the new 45-minute meal period; 1 being dissatisfied and 5 being satisfied. C) In the consumer decision-making process, after evaluating the options, customers are ready to switch to the purchase. What factor can facilitate the purchase at this stage? Awareness of a product and its cleanliness. Ensure that consumers have access to appropriate information, Where and when they need it. • Offer free shipping. Reminder advertising to remind customers of a need.

Expert Solution

Step by step

Solved in 5 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions