6. Optimal Production For the three standard products (A, B and C) a machine is necessary. Its capacity is limited to 1.500 machine hours. The following table shows the max production per product and its machine time in use. Capacity (min) max. amount of production (piece) A 15 B 5 3.500 3.000 8 5.000 Furthermore, product A and B show a contribution margin of € 5,- per piece, while product C shows a CM of only € 2,-. Required: What is the optimal program of production (follow the in-class exercise for wedding cakes (relative CM)).

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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6. Optimal Production
For the three standard products (A, B and C) a machine is necessary. Its capacity is limited to
1.500 machine hours. The following table shows the max production per product and its
machine time in use.
Capacity (min)
max. amount of production (piece)
A
15
3.500
B
5
3.000
с
8
5.000
Furthermore, product A and B show a contribution margin of € 5,- per piece, while product C
shows a CM of only € 2,-.
Required: What is the optimal program of production (follow the in-class exercise for
wedding cakes (relative CM)).
Transcribed Image Text:6. Optimal Production For the three standard products (A, B and C) a machine is necessary. Its capacity is limited to 1.500 machine hours. The following table shows the max production per product and its machine time in use. Capacity (min) max. amount of production (piece) A 15 3.500 B 5 3.000 с 8 5.000 Furthermore, product A and B show a contribution margin of € 5,- per piece, while product C shows a CM of only € 2,-. Required: What is the optimal program of production (follow the in-class exercise for wedding cakes (relative CM)).
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