Homework Help is Here – Start Your Trial Now!
Business
Operations Management
9. For a specific model of a shoe brand, Carrefour (NIZWA) experienced a sales of 1000 units, 1100 units, 1250 units and 1500 units in the months of January, February, March and April. Furthermore, considering these sales figures related to some established trends, the Lulu managers assigned weights of 0.45, 0.25, 0.20 and 0.10 for these months respectively. a) Using the four-point moving average method, forecast the sales for the month of May. Also, compare it with the forecasted figures obtained using the weighted average method.

9. For a specific model of a shoe brand, Carrefour (NIZWA) experienced a sales of 1000 units, 1100 units, 1250 units and 1500 units in the months of January, February, March and April. Furthermore, considering these sales figures related to some established trends, the Lulu managers assigned weights of 0.45, 0.25, 0.20 and 0.10 for these months respectively. a) Using the four-point moving average method, forecast the sales for the month of May. Also, compare it with the forecasted figures obtained using the weighted average method.

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
See similar textbooks
icon
Related questions
Question
9. For a specific model of a shoe brand, Carrefour (NIZWA) experienced a sales of 1000 units, 1100 units, 1250 units and 1500 units in the months of January, February, March and April. Furthermore, considering these sales figures related to some established trends, the Lulu managers assigned weights of 0.45, 0.25, 0.20 and 0.10 for these months respectively. a) Using the four-point moving average method, forecast the sales for the month of May. Also, compare it with the forecasted figures obtained using the weighted average method. b) Forecast the sale for the month of May if the weights are changed to 0.40, 0.30, 0.20 and 0.10 for the months of January, February, March and April. If the actual figures for the month of May comes out to be 1100, forecast the sales for the month of June using the exponential smoothing technique. The exponential smoothing constant is given as 0.20.
Transcribed Image Text:9. For a specific model of a shoe brand, Carrefour (NIZWA) experienced a sales of 1000 units, 1100 units, 1250 units and 1500 units in the months of January, February, March and April. Furthermore, considering these sales figures related to some established trends, the Lulu managers assigned weights of 0.45, 0.25, 0.20 and 0.10 for these months respectively. a) Using the four-point moving average method, forecast the sales for the month of May. Also, compare it with the forecasted figures obtained using the weighted average method. b) Forecast the sale for the month of May if the weights are changed to 0.40, 0.30, 0.20 and 0.10 for the months of January, February, March and April. If the actual figures for the month of May comes out to be 1100, forecast the sales for the month of June using the exponential smoothing technique. The exponential smoothing constant is given as 0.20.
Expert Solution
steps

Step by step

Solved in 3 steps with 6 images

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Knowledge Booster
Forecasting methods
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
SEE MORE TEXTBOOKS