a) Analyse and evaluate critically real-life company situations and develop creative solutions, using a strategic management perspective Bonia Corporation Berbad company involvement in the social responsibility activities and its objectives b) Product development in Bonia corporation Bethad company
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- How does an entrepreneurial firm identify and utilize a value prosposition?Please provide some disadvantages of the unstructured approach to brand positioning, and how we can combine a both structured approach an unstructured approach to get a successful and effective brand positioning. Give some specific examples.) Define marketing management and explain how marketing managers design winning marketing strategies.
- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Economic and social have already been use in the first solution. So the next 4 external factors please use 2 for business processes and 2 for customer experienceDiscuss the specific risks associated with using each of the business level strategiesWhat is a marketing plan, and how does ii differ froma business plan?
- Develop a customercontact audit toidentify serviceadvantages.Related Course Objectives: Analyse the organisational planning process Analyse the trends in B2B organisational marketing Produce creative, action-oriented and practical solutions to business marketing problems Incorporate technological solutions into B2B marketing solutions Communicate effectively (written) in a business marketing context Assignment description and instructions Segmentation, Targeting and Positioning in the B2B sector. Do some regional research and select one company within an industry regionally. Explain with examples how the company within that market would segment the market and use that segmentation to target specific customers within that market. Example: Sarah's Laundry Services operates within the Barbados market. Sarah has her regular individual consumers but she also has a business market that she can provide services for. Explain how she would use the segmenting bases to break down her business market and how she would then decide which business consumer(s)…4. What is marketing management?