answer quickly Q1 Internal Factor Evaluation (IFE) Matrix is a strategy-formulation tool that summarizesand evaluates the major strength and weaknesses in the functional areas of business, andit also provides a basis for identifying and evaluating relationships among those areas.(a) Assess the IFE Matrix for McDonalds based on the guideline and information inTable Q1(a) and Table Q1(b) respectively.Steps12345Table Q1(a): Steps in Internal Factor Evaluation (IFE) MatrixItemsList FOURTEEN (14) key internal factors. Use a total of from 10 to 20 internal factors,including both strength and weaknesses (SEVEN (7) factors for each). List strengthfirst and then weaknesses.Assign a weight ranging from 0.0 (not important) to 1.0 (all-important) to each factor.The weight indicates the importance of the factors.Assign a 1-to-4 rating to each factor. The rating indicates whether the factors represent:o A major weaknesses (Rating = 1)o A minor weaknesses (Rating = 2)o A minor strength (Rating = 3)o A major strength (Rating = 4)Multiple each factor's weight by its rating to determine a weighted score for eachvariable.Sum the weighted score for each variable to determine the total weighted score.

The Internal Factor Evaluation (IFE) Matrix is a strategic management tool used to evaluate the…

Answered: (a) Assess the IFE Matrix for McDonalds…

Understanding Business

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(a) Assess the IFE Matrix for McDonalds based on the guideline and information in Table Q1(a) and Table Q1(b) respectively.