A bookstore sells 96 calculus textbooks per month at $120 each. The owners estimate that for each $10 increase in price, they will sell 3 fewer calculus textbooks per month. Find the price per calculus textbook that will maximize revenue.

College Algebra
10th Edition
ISBN:9781337282291
Author:Ron Larson
Publisher:Ron Larson
ChapterP: Prerequisites
SectionP.6: The Rectangular Coordinate System And Graphs
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A bookstore sells 96 calculus textbooks per month at $120 each. The owners estimate that for each $10 increase in price, they will sell 3 fewer calculus textbooks per month. Find the price per calculus textbook that will maximize revenue.
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