A live sports event is an inconsistent and unpredictable product. Ideally it is not possible to predict the outcome of a match. As a consequence, the most important element in the marketing mix - the Product - is beyond the control of the marketing team/manager. There is no way the marketing team can modify the product to suit the need or want of any specific customer and/or segment. Given this situation, what do you suggest can be the generic positioning strategies for live sports events?

A live sports event is an inconsistent and unpredictable product. Ideally it is not possible to predict the outcome of a match. As a consequence, the most important element in the marketing mix - the Product - is beyond the control of the marketing team/manager. There is no way the marketing team can modify the product to suit the need or want of any specific customer and/or segment. Given this situation, what do you suggest can be the generic positioning strategies for live sports events?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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