A process currently services an average of 52 customers per day. Observations in recent weeks show that its utilization is about 90 percent, allowing for just a 10 percent capacity cushion. If demand is expected to be 85 percent of the current level in five years and management wants to have a capacity cushion of just 6 percent, what capacity requirement should be planned?
A process currently services an average of 52 customers per day. Observations in recent weeks show that its utilization is about 90 percent, allowing for just a 10 percent capacity cushion. If demand is expected to be 85 percent of the current level in five years and management wants to have a capacity cushion of just 6 percent, what capacity requirement should be planned?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A process currently services an average of 52 customers per day. Observations in recent weeks show that its utilization is about 90 percent, allowing for just a 10 percent capacity cushion. If demand is expected to be 85 percent of the current level in five years and management wants to have a capacity cushion of just 6 percent, what capacity requirement should be planned?
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