A restaurant owner is trying to decide whether tostay open at lunchtime. She has far fewer customers at lunch than at dinner, and the revenue shebrings in barely covers her expenses to buy foodand pay the staff. What do you recommend thatshe do? Explain your reasoning to her

A restaurant owner is trying to decide whether tostay open at lunchtime. She has far fewer customers at lunch than at dinner, and the revenue shebrings in barely covers her expenses to buy foodand pay the staff. What do you recommend thatshe do? Explain your reasoning to her

Microeconomics: Private and Public Choice (MindTap Course List)

16th Edition

ISBN:9781305506893

Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson

Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson

Chapter11: Price-searcher Markets With High Entry Barriers

Section: Chapter Questions

Problem 12CQ

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Concept explainers

Product and Price Bundling

Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were to be sold separately. When bundled and sold, each product is sold at a reduced price. Using a price bundling strategy helps increase the average revenue per user and also increases the engagement with the user. This happens as the perceived value of the bundled products is more than the individual products.

Question

A restaurant owner is trying to decide whether to
stay open at lunchtime. She has far fewer customers at lunch than at dinner, and the revenue she
brings in barely covers her expenses to buy food
and pay the staff. What do you recommend that
she do? Explain your reasoning to her

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