A startup company is planning to launch a new social media platform that aims to compete with established players in the industry. The company is concerned about the challenges of gaining traction in a crowded market and attracting users to its platform. You have been hired as a consultant to help the company develop a user acquisition strategy. What steps should the startup company take to differentiate its platform from competitors? Offer unique features and functionality that are not available on other platforms Focus on a specific niche or target audience Develop a strong brand image and identity All of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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A startup company is planning to launch a new social media platform that aims to compete with established players in the industry. The company is concerned about the challenges of gaining traction in a crowded market and attracting users to its platform. You have been hired as a consultant to help the company develop a user acquisition strategy. What steps should the startup company take to differentiate its platform from competitors?

  

Offer unique features and functionality that are not available on other platforms

  

Focus on a specific niche or target audience

  

Develop a strong brand image and identity

  

All of the above

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