A. Compute the current break-even sales (units). B. Compute the anticipated break-even sales (units), assuming that the unit selling price is increased and all costs remain constant.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Currently, the unit selling price of a product is $160, the unit variable cost is $120, and the
total fixed costs are $725,000. A proposal is being evaluated to increase the unit selling price
to $170.
Total Costs Units Produced
April 300,000 2,700
May 440,000 5,500
June 325,000 3,500 
A. Compute the current break-even sales (units).
B. Compute the anticipated break-even sales (units), assuming that the unit selling price is
increased and all costs remain constant. 

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