a. Discuss all other modes of entry as discussed in the course. b. Based on the issues discussed in  the case AMSUPP utilises a joint venture. State the benefits and issues evident from the use of  this mode of entry. You must use information from the case to support your discussion. c. Which  is the most appropriate alternative foreign market entry mode for a relatively big and wellestablished firm such as AMSUPP.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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a. Discuss all other modes of entry as discussed in the course. b. Based on the issues discussed in 
the case AMSUPP utilises a joint venture. State the benefits and issues evident from the use of 
this mode of entry. You must use information from the case to support your discussion. c. Which 
is the most appropriate alternative foreign market entry mode for a relatively big and wellestablished firm such as AMSUPP.

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