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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. There are so many television sets on the market, and they are often expensive. They vary so much on quality and features that consumers often want to compare various brands when making their purchases. A new TV would probably be considered a _____________ product.

a. specialty

b. shopping good

c. luxury product

d. unsought good

e. convenience

2. Shopping products are:

a. found in more stores compared to specialty products

b. purchased immediately after the consumer realizes he or she needs them

c. purchased without significant planning

d. usually more expensive than specialty products

e. Extensively available in a lot of retail stores

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