According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently According to duplication of purchase/viewing, advertising in the highest reach media:- Select one: O Has the highest CPM O о Will also reach viewers of small(er) reach media Will not reach viewers of small (er) reach media Is not effective for reaching light users/viewers

According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently According to duplication of purchase/viewing, advertising in the highest reach media:- Select one: O Has the highest CPM O о Will also reach viewers of small(er) reach media Will not reach viewers of small (er) reach media Is not effective for reaching light users/viewers

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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