Answered: After seeing this two matrix formulate…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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After seeing this two matrix formulate a strategies for effecting a turnaround for this troubled organization

Transcribed Image Text:COMPETITIVE PROFILE MATRIX: PIA Air Blue Weight Score (W) w*s Weight Score (S) FACTORS w*S (W) (S) Advertising Market Share Safety Punctuality Fare charges 0.05 2 0.1 0.05 1 0.05 0.30 3 0.9 0.30 0.60 0.10 3 0.3 0.10 0.20 0.15 4 0.6 0.15 0.30 0.05 1 0.05 0.05 0.15 Customer Expectations 0.10 3 0.3 0.10 2 0.20 Management Reliability 0.05 2 0.1 0.05 1 0.05 0.05 3 0.15 0.05 1 0.05 Resources 0.10 4 0.4 0.10 0.20 Technology 0.05 4 0.2 0.05 0.10 ТОTAL 1 30 3.1 1 17 1.9

Transcribed Image Text:INPUT STAGE INTERNAL FACTOR EVALUATION MATRIX: STRENGHTHS Point to point frequency Broader target market First movers (experience advantage) Brand Image Huge destination coverage State to the art fleet 0.07 3. 0.21 0.08 3 0.24 0.02 4. 0.08 0.2 4 0.8 0.04 0.16 0.07 4. 0.28 Financial resources 0.08 0.32 Competitive staff Monopoly 0.02 0.06 0.06 0.18 WEAKNESSES Corruption Dysfunctional structure Strong domestic competition with airlines Non professionalism Strong union hold Bad allocation of resources 0.05 0.1 0.04 0.08 0.04 1 0.04 0.05 0.1 0.04 0.08 0.05 1 0.05 Government influence 0.06 0.12 Over staffing Low awards and appraisa ls 0.05 1 0.05 0.04 0.08 Debt 0.05 1 0.05

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