After taking business classes, Jake, an avid dog-lover, decided to start selling unique pet supplies at trade shows.  He has two products:    Product 1:   "Launch-it"-   a tennis ball thrower that will sell for $11.   Product 2:  "Treat-time"- an automatic  treat dispenser that releases a treat when the dog places his paw on the pedal.   The treat dispenser will sell for $33. Costs:    Jake has hired an employee to work the trade show booths.   The work contract is $1,000 per month plus a commission equal to 12% of sales revenue.    Jake will also spend $450 per month on trade-show entry fees.  Jake is purchasing the products from a supplier in Mexico.    Launch-its cost $2 each;   Treat-times cost $7.5 each.     Shipping and handling on the Launch-its will cost $2 each; Shipping and handling on the Treat-times, which are heavier, will cost $7 each.  The shipping and handling costs will be paid by Jake, not the customer.   Assume Jake expects to sell 220 Launch-its and 130 Treat-times during his first month of operations (June). Jake's financial goal is to earn an operating income of $7,775 per month.    He believes volume may grow at a rate of 5%  a month.   What are my fixed expenses, variable expenses, and operating income?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 11E
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After taking business classes, Jake, an avid dog-lover, decided to start selling unique pet supplies at trade shows.  He has two products:   

Product 1:   "Launch-it"-   a tennis ball thrower that will sell for $11.  

Product 2:  "Treat-time"- an automatic  treat dispenser that releases a treat when the dog places his paw on the pedal.   The treat dispenser will sell for $33.

Costs:    Jake has hired an employee to work the trade show booths.   The work contract is $1,000 per month plus a commission equal to 12% of sales revenue.    Jake will also spend $450 per month on trade-show entry fees.  Jake is purchasing the products from a supplier in Mexico.    Launch-its cost $2 each;   Treat-times cost $7.5 each.     Shipping and handling on the Launch-its will cost $2 each; Shipping and handling on the Treat-times, which are heavier, will cost $7 each.  The shipping and handling costs will be paid by Jake, not the customer.  

Assume Jake expects to sell 220 Launch-its and 130 Treat-times during his first month of operations (June).

Jake's financial goal is to earn an operating income of $7,775 per month.    He believes volume may grow at a rate of 5%  a month.

 

What are my fixed expenses, variable expenses, and operating income?

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