Alyssa Stuart is thinking of starting a store that specializes in handmade Viennese style bentwood chairs. Before opening her store, Alyssa is curious about how her profit, revenue, and variable costs will change depending on the amount she charges for the chairs. Alyssa would like you to perform the work required for this analysis and has given you the data. Here are a few things to consider while you perform your analysis: Current competitive prices for Viennese style bentwood chairs are between $225 and $275 a chair. Variable costs will be either $100 or $150 a chair depending on the types of material Alyssa chooses to use. Fixed costs are $10,000 a month. Create an Excel file containing the following information: Alyssa's chairs - Price One Alyssa's chairs - Price Two     Chair Price  $          225 Chair Price  $      275   Variable Cost per chair  $          125 Variable Cost per chair  $      150   Fixed Cost  $     10,000 Fixed Cost  $ 10,000   Number of chairs to sell   Number of chairs to sell     Total revenue   Total revenue     Calculate the break-even point for Alyssa’s shop (the quantity of chairs and total revenue) for both scenarios of pricing. In your opinion, which of the pricing strategies is preferable? Why? For your answer, make sure that your Excel table contains calculations so the Instructor can see the formula in the formula bar for the populated cells. How can Alyssa boost her profits by cost cutting or increase sales? Provide at least three recommendations that you consider the most important.

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter3: Cost-volume-profit Analysis
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Alyssa Stuart is thinking of starting a store that specializes in handmade Viennese style bentwood chairs. Before opening her store, Alyssa is curious about how her profit, revenue, and variable costs will change depending on the amount she charges for the chairs. Alyssa would like you to perform the work required for this analysis and has given you the data. Here are a few things to consider while you perform your analysis:

  • Current competitive prices for Viennese style bentwood chairs are between $225 and $275 a chair.
  • Variable costs will be either $100 or $150 a chair depending on the types of material Alyssa chooses to use.
  • Fixed costs are $10,000 a month.

Create an Excel file containing the following information:

Alyssa's chairs - Price One

Alyssa's chairs - Price Two

 
 

Chair Price

 $          225

Chair Price

 $      275

 

Variable Cost per chair

 $          125

Variable Cost per chair

 $      150

 

Fixed Cost

 $     10,000

Fixed Cost

 $ 10,000

 

Number of chairs to sell

 

Number of chairs to sell

   

Total revenue

 

Total revenue

   
  1. Calculate the break-even point for Alyssa’s shop (the quantity of chairs and total revenue) for both scenarios of pricing. In your opinion, which of the pricing strategies is preferable? Why? For your answer, make sure that your Excel table contains calculations so the Instructor can see the formula in the formula bar for the populated cells.
  2. How can Alyssa boost her profits by cost cutting or increase sales? Provide at least three recommendations that you consider the most important.
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