Amazon’s purchase of Whole Foods Market had many consumersconcerned that being owned by a very large firm would change theconscious marketing culture at Whole Foods. Visitwww.wholefoods.com to see if the four principles of consciousmarketing are still present. What impact do you believe Amazon’spurchase of Whole Foods has had on the firm’s socially responsiblereputation? Do you believe that the concern surrounding the purchase iswarranted? Why or why not?
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| Amazon’s purchase of Whole Foods Market had many consumers concerned that being owned by a very large firm would change the conscious marketing culture at Whole Foods. Visit www.wholefoods.com to see if the four principles of conscious marketing are still present. What impact do you believe Amazon’s purchase of Whole Foods has had on the firm’s socially responsible reputation? Do you believe that the concern surrounding the purchase is warranted? Why or why not? |
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- “Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/) In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success. The most common objective of modern commercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…1. Name and describe the types of publics in a company’s marketing environment. 2. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 3. Describe Generation Z. What differentiates GenZers from other demographic groups, such as baby boomers, Generation X, and millennials? 4. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 5. Why should marketers play close attention to the political environment?We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike. Choose one, and answer the following: Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers? Is this a smart way to go to market? Why OR why not?
- Does Primark have a robust marketing strategy or was it just lucky enough to be in the right place at the right time? List the arguments both ways and decide which are the most convincing?What are the four Ps of marketing? What insights might afirm gain by considering the four Cs rather than the fourPs?Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice. 1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?
- 1. Describe the elements of a company's marketing environment and discuss why marketers play a critical role in tracking environmental trends and spotting opportunities. 2.List some of the demographic trends of interest to marketers in the United States and discuss whether these trends pose opportunities or threats for marketers. 3. Discuss current trends in the natural and economic environment that marketers must be aware of and provide examples of company responses to each trend.Whole Foods Market is renowned for its product mix of healthy and organic products. Should Amazon change this mix in order to maximize profit?Which of the five marketing management concepts best applies to Pegasus?
- McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased outtraditional artery-clogging trans fats, launched a major multifaceted education campaign, andaddressed environmental issues. "Plan to Win" best exemplifies which concept? A) sustainable marketing concept B) marketing concept C) societal marketing concept D) strategic planning concept E) consumer business conceptKeep the following in mind: Do you think that marketing technologies like Big Data and Predictive Analytics would have been successful if they had been available to businesses 15 years ago? Does this make sense?1. Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following: a. Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth. b. Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage. 2.Review the TOMS website (especially the section on "Impact") and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social…